Baku, Azerbaijan, July 18
Since the day of its establishment, the leader mobile operator of the country Azercell Telecom has brought numerous interesting concepts to society, recently introducing another one of this kind. In line with its efforts to continuously provide the best value added offers, Azercell has presented a new Brand TV spot built around the idea of even a more customer-centric approach and communication. The short movie was produced by Paulo Ares - film director from Portugal.
The movie features different people throughout Azerbaijan living, working and studying in different parts of the country, yet being attached and connected to their families and loved ones through Azercell. The movie is an epic one with love, emotions, sadness and happiness all wrapped up in 1 minute 58 seconds.
It is an emotional ride into the life of people showing connection and bonds between an old fisherman at the seaside with his musician son in the city; a wife who gave birth to a child with her husband working miles away on an oil rig; a granddaughter studying in the city with her grandmother living in a remote village, a mother working in a tea field with her son working as a taxi driver in the city, as well as a businessman with his girlfriend. They all share common needs - to get closer despite distances.
The shootings lasted for 7 days and took place in different locations such as the center and the outskirts of Baku city as well tea plantations in Lankaran region.
An interesting fact is that people starred in the film were real life figures. The soundtrack to the movie features a remake version of the famous song "Gəl ey səhər" (Please, come the morning) by the well-known and outstanding Azerbaijani composer Polad Bul-bul ogly.
Azercell has also introduced its new slogan in the movie, which says, 'Life is more beautiful with Azercell'.
The new slogan and brand TV spot show that Azercell has always sought to provide high quality experience and services to its customers, and always stresses its strong loyalty to its subscribers, which echoes its leadership of the mobile phone market in the country.
You are also invited to watch the new Azercell image movie via the link below:
For more information, please apply to firstname.lastname@example.org
Azercell Telecom LLC was founded in 1996 and since the first years sustains a leading position on the market. Azercell introduced number of technological innovations in Azerbaijan: GSM technology, GPRS/EDGE, 24/7 Customer Care, full-time operating Azercell Express offices, mobile e-service 'ASAN imza' (ASAN signature) and others. With 51 percent share of Azerbaijan's mobile market Azercell's network covers 99.8 percent of the country's population. The number of Azercell's subscribers reached 4.5 million people by late 2013. In 2011 Azercell deployed 3G and in 2012 the fourth generation network - LTE in Azerbaijan. The company is the leader of Azerbaijan's mobile communication industry and the biggest investor in the non-oil sector. Azercell is the part of the TeliaSonera Group of Companies, which has subsidiaries in 17 countries with total number of 186 million subscribers and 27,000 employees.