Azerbaijan, Baku, Sept. 27 / Trend /
From September 1th till October 28th the registration of PR-projects for PRAVDA Awards 2013 opens. This year low budget projects conduced on non-for-profit basis will be a special focus of the competition. Therefore a new nomination "Pro-bono projects" has been introduced. In order to create equal opportunities for large-scale and smaller projects all the nominations will be presented within two categories: "Big Projects" and "Small Projects". Moreover, for the first time within PRAVDA Awards 2013 there will be held a discussion of outstanding cases of various PR-contests, industry annual results and communication trends. PRAVDA Awards has never before been so saturated and informative!
Azerbaijani PR companies are invited to participate at this contest. PR-projects can be registered for the competition at PRAVDA Awards official web-site - www.pravdaawards.org.ua.
New nominations for competition "PRAVDA Awards":
1. "Most creative PR campaign":
a. Big projects (budget higher than UAH 150 000/EUR 15 000 without VAT)
b. Small projects (budget lower than UAH 150 000/EUR 15 000 without VAT)
2. "Most effective PR campaign":
a. Big projects (budget higher than UAH 150 000/EUR15 000 without VAT)
b. Small projects (budget lower than UAH 150 000/ EUR15 000 without VAT)
3. Pro-bono projects. Projects conducted without agency fee on non-for-profit basis
This year PRAVDA Awards become the platform for discussion the most successful PR-cases on the results of the major PR-contests. For the first time the contest program will consist of two parts:
- Public presentations of PRAVDA Awards short-listed project
- The discussion of the best PR practices industry's annual results and communication trends. The jury members will moderate the discussions (best cases of PRAVDA Awards over last years, international PR-competitions best cases and special PR-nominations)
- Jury workshop: how to win PR-contests, how to present the quality of the project, what do "efficiency" and "creativity" mean.
- The Award Ceremony
Public presentation and the Ceremony - November 25, 2013
Place - Center of modern art M-17
Irina Zolotarevich, PRAVDA Awards Committee Head: "The goal of PRAVDA Awards is to set PR standards for the next year. In the previous year we achieved it by selecting the best works out of presented. However, this year PRAVDA Awards Committee has decided to extend the range of discussion. Jury members will present some best practices from the other contests, which can be beneficiary for the development of the Ukrainian PR industry. Such approach will help us determine more accurately the trends in PR, which always is a relevant issue for our dynamic market".
More detailed information about the participation can be found on the award's website www.pravdaawards.org.ua. Also you can follow the project on the PRAVDA Awards official Facebook and Twitter channels.
PRAVDA Awards is the most prestigious Ukrainian contest in Public Relations, the platform for the most successful PR-cases of the year by significant PR contests and nominations results.
Every year since 2006 PRAVDA Awards conducted by Ukrainian Association of Public Relations (UAPR).
Effectiveness and creativity are the criteria for projects evaluation in PRAVDA Awards.
Official web-site: http://pravdaawards.org.ua/
About UAPR - PRAVDA Awards contest is the project of Ukrainian Association of Public Relations (UAPR).
Ukrainian Association of Public Relation (UAPR) is an international NGO. Mission of UAPR is introduction of high professional PR standards in Ukraine. Association has its own Code of Professional Ethics with clear requirements to professional behavior and standards of Ukrainian PR specialists.
The most famous UAPR projects are: European PR Congress, PRAVDA Awards, educational project UAPR-Academy, PR Directors' Club, UAPR and American Chamber of Commerce (ACC) Committee, support of students projects ("Growth in PR. PR in Ukraine", "PR school of KPI").
Official web-site: http://www.uapr.com.ua/
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