Baku, Azerbaijan, Sept.2
Trend:
Baku 2015 European Games is proud to announce that premium dairy supplier Milla has become an official supporter of the inaugural European Games.
The agreement will see Milla support the Baku 2015 European Games through advertising in more than 5,000 stores around Azerbaijan and by carrying the Baku 2015 logo on all of their products and staff uniforms.
Their products will also be available at Baku 2015 competition venues via ice-cream vans and will further support the European Games with an extensive television advertising campaign.
"Milla is a well-known and much-loved brand here in Azerbaijan and we are very pleased to welcome them as official supporters," Chief Operating Officer of Baku 2015, Simon Clegg, said.
"Their popular products will help us share our enthusiasm and excitement about the first ever European Games with millions of sports fans across the entire country."
The partnership will see Milla advertise the European Games across Azerbaijan through related promotions, as well as featuring Baku 2015 branding on their delivery vans nationwide.
"We are delighted to be joining the Baku 2015 European Games family by becoming an Official Supporter. The Milla brand offers Azerbaijan a range of premium, healthy and innovative dairy products, which match the European Games' high standards," Philip Wright, Managing Director of Milla said.
"The Games will be an amazing moment in the history of Azerbaijan, and we are proud to be able to say we are part of the journey to a sporting event that will be enjoyed by the whole of Europe."
"Milla's strong reputation and brand visibility here in Azerbaijan mean they are the perfect partner for Baku 2015 and it is fantastic to be able to rely on their support," Charlie Wijeratna, Commercial Director of Baku 2015, added.
Milla becomes the third official supporter of the Baku 2015 European Games, after McDonald's and Tickethour.