Azerbaijan , Baku, Sept. 1 / Trend /
Today Trend International News Agency announced the reorganization of its internal structure to improve management mechanism, production integration, and news sales.
Trend Agency's improved structure includes, in particular, five independent news services - Azerbaijani, English, Russian, Arabic and Persian. The services will provide news of countries and regions by placing more focus on ongoing events in languages appropriate to the specific audiences. As before, the news agency will focus on the South Caucasus, Caspian, Central Asia and countries in the Middle East, as well as Azerbaijan.
Trend Agency also improved commercial service work to optimize management in the dynamically developing international news market. Equipped with an advanced CRM system, multilingual commercial services conduct projects for customers in the country and abroad, market research, assesses Trend's product competition strength, analyze business news preferences, and conduct consumer analysis.
The Agency's Analytical Service stands as a separate structure which will gradually increase in its line of information products, including political and in-depth economic analysis.
About Trend
Founded in 1995 as a private media outlet in Azerbaijan, Trend Agency is a leading news provider in the Caucasus and Caspian region. Trend was admitted as a member of the Organization of the Asia-Pacific News Agencies (OANA) in 2010. Moody's International certified Trend , recognizing the news agency's quality management system as meeting ISO 9001 - 2008 requirements.
The number of page views of Trend Agency's internet resource www.Trend.Az exceeded 17.4 million web-pages in January-July 2011, as compared to 10.7 million during the same period last year.
According to Google Analytics, in January through July 2011, the Trend Agency's website visits reached almost 5.35 million hits, which is 4 percent more than the similar period of 2010.
Trend publishes a daily bulletin of business news, specialized bulletins -Trend Oil and Gas, which covers oil and gas markets of the Caspian Sea and Central Asia; Trend Transport, which reviews the transport sector in the region; Trend Weekly Business Report and Trend Monthly Business Report - review of macroeconomic indicators of the economy; specialized edition of Trend Finances - review on the financial sector; Iran Economy Review, which covers macroeconomics in Iran.
The subscribers to the news and analytical products from Trend are state and governmental agencies from various countries, large worldwide commercial and financial companies, leading media outlets, and think tanks.