Donald Steel one of the world's leading experts on crisis and reputation management will be conducting a one day interactive workshop in Baku on Monday, 9th June 2014, on the topic of crisis communications.
Donald Steel is a specialist in reputation and issues and crisis management, and works with companies in the UK, Europe and Asia Pacific. He was until earlier this year the BBC's Chief Communications Adviser and was previously, for 11 years, the BBC's Chief Media Spokesman. In this role, he was responsible for the management of some of the biggest media stories of the decade, from the murder of the TV presenter Jill Dando, a terrorist bomb attack on BBC's London Television Centre and the kidnapping of the BBC journalist Alan Johnston to the furore in the Arab world over the BBC and Sky TV's decision not to screen a charity appeal for the people of Gaza on impartiality grounds. He is widely regarded as an expert in the reputation and crisis communications fields and is a frequent speaker on the the topics, including at the London School of Economics. The BBC Academy, Europe's largest broadcasting training facility, made him its first Associate Fellow in 2010 and he was elected a Fellow of the Royal Society of Arts in 2009. In addition to his own practice, he has just been appointed Associate Director at Johnston Associates, the UK's leading aviation PR firm, based at London Heathrow. He is also retained as a communications adviser to the BBC.
Donald's interactive workshop will cover the most important topics in crisis communications including: writing a crisis plan, a crisis statement and managing the media in times of crisis. The participants will be divided into groups and each group will select a spokesperson, who will be interviewed on the particular crisis situation. As the crisis develops, other spokespeople will be taken. The simulation will also include a press conference where the spokespeople have to answer questions from the media.
Due to its highly interactive nature, the seats are strictly limited, therefore everyone interested in attending should hurry to register at: http://www.thepworld.com/pevents/event/75/donald-steel--crisis-communications-workshop or inquire more information at [email protected]
The event is initiated and managed by P World.
The media partners supporting the project are: trend.az, day.az, Magazine Boutique Baku, mak.az, Georgia Today
