BAKU, Azerbaijan, October 18. A total of 90 percent of Unibank's sales in the Absheron Peninsula are digital advertising, Chief Digital Officer at Unibank Sattar Kazimov said during a panel discussion on the topic 'Mobile Banking Rank Azerbaijan 2022', Trend reports.
"The rest 10 percents are billboards and etc. It's a little more difficult in the regions, although social media have been developing very strongly there lately, again, physical presence matters," he added.
According to Kazimov, as for Leobank, almost everything there is digital advertising.
Mobile Banking Rank Azerbaijan 2022" is a study of user experience, which consists of the completeness and convenience of tasks solved in mobile banks for individuals. Researchers focus on debit card management. The results will make it possible to evaluate the development vector, key features, and trends of mobile banking in Azerbaijan, to see practices and solutions for qualitatively improving customer experience and creating a competitive advantage.