BAKU, Azerbaijan, Mar.24
By Sadraddin Aghjayev - Trend:
The standard business model of the Turkish company Nuru-Tech consists of organizing B2B (business to business) commercial activity which the company intends to introduce in Azerbaijan, the founder and CEO of Nuru-Tech, Emmanuel Steins, told Trend.
All the products, platforms and services have been designed for large enterprises, said Steins.
"We have proven ourselves with successful IT implementations in many large corporations and holdings in the banking and insurance sectors, telecommunications, e-commerce and retail, energy, utilities and a number of other areas," he added.
The CEO noted that the company's solutions are well suited for fairly large organizations operating at the national level.
“The standard business model is for customers to contact directly with proposals and a high value request for a specific need. This model has worked well during the COVID-19 pandemic, when we expanded the Proof of Concept remote demonstration and support offers (demonstration of practical viability of any method, idea, technology), and also implemented a new Try & Buy service ", he further said.
Steins stated that Azerbaijani entrepreneurs can participate in the growth of the portfolio of local clients by becoming Nuru-Tech's freelance partners.
“The local business developers have a much better understanding of the market and existing relationships with large clients. We already have such partners in other countries and they benefit greatly from an expanded portfolio of innovative and high-performance solutions,” he noted. “The entrepreneurs can generate value-added services for themselves and engage in business as well as providing consulting services. We share access to our database and organize regular internal events to share knowledge."
Besides, according to him, the company's product portfolio competes directly with global brands in terms of functional reach and performance.
In his opinion, Nuru-Tech is an obvious source of very effective and complex corporate solutions and know-how for any Azerbaijani business, especially a large one, even one that already has an international presence.
Steins emphasized that the company is completely private and operates without any government support or sponsorship.
"Our suppliers have good ethics and high professional standards and are selected based on quality and performance, but not on their belonging," concluded the CEO.
---
Follow the author on Twitter: @agdzhaev