( dpa ) - Rolls Royce is putting a top on its two-door Phantom convertible, the company said Monday at the Detroit auto show.
Graeme Grieve, global director of sales and marketing, said it would provide the same hard-top to its two-door convertible now on the four-door hard-top luxury brand, the Detroit Free Press reported.
The company said it would start producing a lower-priced model in 2010 - a smaller sedan, called RR4, for 250,000 to 350,000 dollars, according to Rolls spokesman Graham Biggs. That compares to the typical Rolls Royce price of 400,000 to 450,000 dollars.
BMW bought the Rolls Royce brand in 1998 and debuted the Phantom at the 2003 Detroit auto show.
"The idea of this is it broadens the appeal of the brand," Biggs was quoted as saying. "Its still an expensive brand."
Rolls Royce increased sales by 25 per cent in 2007, delivering 1,010 cars worldwide and breaking 1,000 for the first time, Rolls chairman and chief Ian Robertson said at a press conference.
Sales climbed 40 per cent in the US and 50 per cent in China and Russia, the Rolls chairman said. The world's highest selling dealership is in Beverly Hills, California - home to Hollywood stars.