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Georgian Meskhetian Brand Winemaking Company enters new markets

Business Materials 29 October 2020 20:16 (UTC +04:00)
Georgian Meskhetian Brand Winemaking Company enters new markets

BAKU, Azerbaijan, October 29

By Tamilla Mammadova – Trend:

After a 5-month break, Georgian Winemaking Company “Meskhetian Brand” reentered its export markets, including the traditional ones, said the founder of the company Giorgi Natenadze, Trend reports via Georgian media.

The markets include Italy, US and Canada. As the entrepreneur noted the company faced difficulties with sending wines on the international markets due to the pandemic: international exhibitions were postponed amid the pandemic and they could not introduce their wines to the target audience. Part of the exports were indefinitely delayed, and then completely stopped for 5 months.

“In general, shops, restaurants, bars were closed in Georgia, as well as in all other countries, which reduced the demand. We sent our wines to Belgium, Germany, Italy and the US 3 weeks ago, but we did it with a 5-month delay. We held the first negotiations in Italy in March, but due to the situation there, we were only able to export wine much later. But, I expect that we will have new orders in 2-3 months and we will be able to export wines to Spain and Japan during the winter season,” said Natenadze.

He said that despite the decline in sales, e-commerce platforms got active, which had increased the demand for various products, including wine.

"E-commerce platform has worked quite well and more wine is consumed at home than in restaurants We have already sent one batch to US and the other will be shipped in November,” said Natenadze.

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