COVID-19 negatively impacts Georgian auto business
BAKU, Azerbaijan, Nov. 9
By Tamilla Mammadova – Trend:
Evgeniy Ustinov, General Director of Georgian AutoPapa, states that the pandemic has negatively impacted the auto business, Trend reports via Georgian media.
He says that the company fell into a particularly difficult situation in spring after the state of emergency was announced.
According to him, foreign customers are still unable to come to Georgia and buy cars in person, so the company has quickly changed its sales method and technology.
"We were able to act quickly and completely change our sales technologies. After the state of emergency was lifted in spring, we formed a distance sales department - hired new staff and retrained them. For example, today it can be done through WhatsApp," said the CEO of AutoPapa.
Ustinov says that today Ukrainian citizens can buy a car in Georgia without leaving home because the sales process is carried out 100 percent remotely - starting from selection and registration, ending with transportation and shipping to Ukraine.
"The main thing is reputation and trust: buyers want to know everything about the car. We provide complete information, but it is still difficult to pay even $10,000 for a car, which you have not seen or tested”, Ustinov said.
Ustinov notes, that the market enacted special benefits on parking lots amid the pandemic.
“We reduced parking fee 10 folds. If parking fee amounted to 30 lari ($8.84) on weekends, after March 23, the price was declined to 1 lari (29 cents), while from June 1, it became 3 lari (88 cents)”, Ustinov said.
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