(autoinsidernews) - Despite rumors and reports about Bugatti's future, president Thomas Bscher insists the automaker will continue building cars. There will be another car, said Bscher.
Bugatti will soon wrap up production of the Veyron, which is limited to a production run of just 300 units. The ultra-luxury carmaker is then expected to build a small number of high-price, low-volume Veyron variants. Bugatti is rumored to be working on a Targa version of Veyron, which would sell for $1.9 million, reports Trend.
Later, Bugatti could move somewhat downmarket, according to Bscher. But Bugatti can't go too low, since there is concern within the VW group about competing with Bentley and Lamborghini. On the other hand, sales and profitability of cars above $300,000 is extremely limited.
To top it off, VW's top shareholder, Porsche, is reportedly pressuring Volkswagen to keep Bugatti out of its territory.