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Volvo expansion to focus on wagons, crossovers

Business Materials 19 January 2007 12:55 (UTC +04:00)
Volvo expansion to focus on wagons, crossovers

(autoinsidernews) - When Volvo new XC60 crossover arrives in early 2009, the automaker's lineup will include five wagon or crossover models, and the XC60 may not be the last. Volvo is considering expanding its utility vehicle range both upscale and downmarket, according to AutoWeek. Volvo's wagons and crossovers accounted for just under half of the automaker's U.S. sales in 2006, reports Trend.

Volvo is well-known for its versatility, said Steven Armstrong, Volvo Car Corp. COO. We were producing crossovers before the term was even invented. There are still plenty of opportuninites to fill in gaps with new things.

If we were to further expand our model range, likely it would be in the V or XC range, said Lex Kerssemakers, Volvo Car senior vice president of brand business and product strategy. He added that the automaker is studying a crossover that is smaller than the XC60.

Armstrong said it would be a logical move for Volvo to add a crossover the size of the S40. Another model that is under consideration is a larger V90 wagon, which is high on my wish list, but we have to be realistic. There's a limit to what a small organization can do said Kerssemakers. He added, Volvo will not make a minivan.

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