Toyota: Power more important than mpg to truck buyers
(autoinsidernews) - Toyota's new 2007 Tundra pickup isn't going to be the segment leader when it comes to fuel economy. Toyota's executives believe that torque and horsepower is more important to truck buyers than fuel economy, and that is Toyota's focus to compete against domestic full-sized trucks, reports Trend.
Toyota marketers and engineers think the sacrifice was worth making. More truck shoppers buy a pickup because of its power ratings than reject one because it gets lower gasoline mileage, according to Jim Farley, Toyota Division vice president of marketing.
Not a single model of the redesigned 2007 Tundras will get more than 20 mpg on the highway, and only the base V6 will see gets more than 16 mpg in the city. For its focus on horsepower and torque, Toyota developed an optional 5.7L V8 for the Tundra, which delivers 367-hp and 401 lbs-ft of torque. Originally expected in September, the 5.7L will arrive on dealer lots in March.