Azerbaijan, Baku, Oct.29 / Trend H. Veliyev /
From the beginning of the year sales volume of portable computers in Azerbaijan increased by 20 percent, Ultra Company's Integration and Business Development Director Magomed Zulfugarli said.
Zulfugarli said the balance of power in the computer market is changing in favor of Azerbaijan, portable devices in the structure of the sales compared to desktop computers hit 50 percent and this figure in subsequent years will increase.
"Desktop computers in the future will prevail among professional users who will comprise only 10-15 percent of the total number of PC users," Zulfugarli said.
Ultra company today is the only local manufacturer of portable computers, which is represented in this segment under the brand name Nexus. The assembly is carried out based on barebone components and accessories.
Earlier, due to high competition by global vendors local manufacturers of portable computers, such as Computex and AZEL (trademarks NEXT and Lazer), curtailed business on manufacturing of portable computers.
Entry of products of the world's largest vendors (the price - below 450 manat for a laptop) to the budget niche, where earlier local producers' positions were strong, also played an important role. It became more difficult for Azerbaijani companies engaged in assembly of notebooks to compete with global producers. Vendors have more well-known brands, more opportunities for market coverage.