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New generation marketing and advertising tool from participants of Bakcell’s “AppLab” program (VIDEO)

ICT Materials 25 April 2018 15:49 (UTC +04:00)
Bakcell - the First Mobile Operator and Leading Mobile Internet Provider of Azerbaijan implements the “AppLab” incubation program to support young and talented local developers
New generation marketing and advertising tool from participants of Bakcell’s “AppLab” program (VIDEO)

Bakcell - the First Mobile Operator and Leading Mobile Internet Provider of Azerbaijan implements the “AppLab” incubation program to support young and talented local developers.

Since the launch of program in 2014, local hardware and software developers are able to submit their ideas and get support from Bakcell. Many innovative projects developed by Azerbaijani developers with support of “AppLab” are already available for download to devices running on Android and iOS.

One of such applications is “ARZoom” - a new generation marketing and advertising tool, designed based on augmented reality technology. It allows adding interactive Augmented Reality content to any printed materials. This multifunctional platform can be managed through both mobile and web management panels, and offers the users simplicity and vast possibilities. The platform also offers a “targeting” functionality, allowing direct access to the customers. Any company using this platform is able to introduce own products to selected audience in a special innovative way. This project has passed through incubation process at Bakcell’s “AppLab” center in the year 2017 and has been already downloaded over 5000 times from the Google Play and App store digital distribution platforms.

“ARZoom” was created and launched by brothers Farid and Araz Davudov and their team, using the advantages of Bakcell’s innovative “AppLab” center. The young local developers already have a first big customer, providing their augmented reality platform to a well-known Turkish furniture company for unique and innovative advertising services. However, the works on perfecting this app are continued and the team has recently added such new functionality as “location-based AR” and “Advanced image recognition”.

“I think that we couldn’t have done it without the support of Bakcell. The “AppLab” program helps young developers to implement their ideas and provides an innovative platform for local startups. I hope this project will continue to help young startup owners and we will hear about more great achievements in the future” says Farid Davudov.

It should be noted that “ARZoom” along with other projects hosted by Bakcell’s “AppLab” was featured on Bakcell stand during “BakuTel – 2017” exhibition and attracted a lot of attention among the visitors.

Teams participating in the “AppLab” program of Bakcell are granted access to the company’s “AppLab” Center and provided with free internet access, desk and needed trainings, along with an opportunity to use the latest devices for developing and testing their products.

Being the leader in innovation, Bakcell is always ready to support the younger generation, by providing them with a proper guidance and creating conditions for their development and implementation of their bright and innovative ideas.

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About Bakcell

Bakcell, the First Mobile Operator and Leading Mobile Internet Provider of Azerbaijan, offers a wide range of products and Services to users of modern mobile communications Services. The company provides its customers with the best-in-class 3G and 4G mobile internet.

With more than 6500 base stations, Bakcell network covers 99% of the population and 93% of the land area of the country (except for the occupied territories).

After proving itself to provide the best 3G mobile internet service in the country, Bakcell has announced the commercial launch of 4G LTE services on 5th of May 2015. 4G ensures a significant increase of mobile internet speed and is especially useful for those users who wish to stay mobile at all times, having an access to high-speed mobile internet at all locations. Currently, in addition to Baku and Absheron peninsula, residents of Ganja, Quba, Qusar, Khachmaz, Shabran and Siyazan regions are able to benefit from the high-speed 4G internet of Bakcell. In the year 2018, Bakcell continues to expand its LTE network to other regions of Azerbaijan. Bakcell became the first mobile operator in the country to launch 4G service in Baku subway. In the year 2017, Bakcell network has been recognized as the “Best in Test” in Azerbaijan by P3 Communications, being the international leader and most trusted independent authority in mobile benchmarking. According to tests, implemented in August 2017, Bakcell has the best score overall network experience in Azerbaijan and the best mobile internet network “in test” in Baku and other big cities.

For more information about Bakcell products and services, please visit www.bakcell.com or call 555. For press releases please see www.bakcell.com/az/news (or www.bakcell.com/en/news for press releases in English).

If you are not a Bakcell subscriber, but wish to find out about Bakcell and its products and services, please call 012 498 89 89

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