Music and lifestyle television channel MTV has launched a new service aimed at the Arab world.
MTV Arabia will show a mix of Arabic hip hop videos, talent shows, and versions of worldwide hits such as Pimp My Ride that have been adapted for the Middle East market.
MTV says it hopes that the unifying force of music will help correct the misconception that the Arab world is a place of tension and stress.
It is targeting a region where two-thirds of the population is under 30. ( Abc )