Ashgabat, Turkmenistan, June 24
By Huseyn Hasanov – Trend:
The EU has organized a seminar for local entrepreneurs in Ashgabat on the export of home decor and textile products to Europe, Trend reports with reference to the Union of Industrialists and Entrepreneurs of Turkmenistan (UIET).
The event was held as part of the project “Support for Further Sustainable Agriculture and Rural Development in Turkmenistan.”
A marketing expert from the Netherlands spoke about the European product classification for the home segment. The participants were also familiarized with current trends in household goods markets, specific preferences of consumers in Europe, potential benefits of Turkmen products, the logistic and price features of product imports to the EU, the report said.
The expert also shared recommendations on finalizing the design, branding, marketing and pricing of Turkmen products.
Turkmen carpets are one of the country’s famous brands, widely known beyond its borders.
One of the main advantages of this carpet is its high density, which ranges from 200,000 to 400,000 knots in one square meter or more. Due to its high density, the ornament looks sharp and expressive.