The moment he reached the Australian Open final, optimistic Brits were talking up the chances of a mega-payday for Andy Murray.
But the expected shower of sterling on the 22-year-old Scot will only happen should he achieve title glory over the best in the game, Roger Federer.
Murray-mania began to spread quickly in the non-Wimbledon tennis "off-season" in the UK, with some reports already counting on a so-far fictional Murray win for a first Grand Slam title.
Other outlets have reported that his grandparents in Scotland will watch the match at a friend's house to avoid the expected media scrum in their village.
Amateur "bankers" are counting the 1.9-million-dollar winners cheque along with what is said to be a 480,000-dollar bonus from new clothing sponsor Adidas for any Grand Slam title.
Some even recalled a boast from Murray's former management several years ago, saying the young Scot could carve out a 100-million-dollar career. That figure was shot down by experts who say that not even top-earner Federer can quite achieve that kind of figure.
But speculation on the extra appearance money guarantees from tournaments and other assorted bonuses for Murray were already the talk of British media during the countdown to the final.
But Federer, the record-holding 15-time Grand Slam champion, may have had the last word: "The pressure is on Andy because he is playing me.
"One small victory would change everything for him because he is then a champion of one major, but defeat will aggravate things. He really needs the title more than me."