( WCF ) - The Lotus Exige must be one of the most curvy car designs pounding our roads at present. So when Discovery Channel's popular series 'How Do They Do It?' needed a donor car to show how a professional team wraps vehicles in all manner of advertisements and murals, they chose a difficult specimen in the Exige.
A team of four expert technicians took 10 hours to completely wrap the Exige in its new red, white and blue livery and the Lotus is said to be a real crowd pleaser on the track.
Mike Kimberley, CEO of Group Lotus commented, "At Lotus we pride ourselves in spearheading the development of technology in the vehicle market and working on this project was a truly unique opportunity. Lotus Design captured a very special element of our heritage with the brief, 'great British racing'. The Union Jack theme and the flying flag concept perfectly embody the Lotus spirit".
Lotus intends to show the unique Exige at a number of UK dealers over the next few months as part of its 'Lotus Roadshow'. Read the press release below for more details.