Investment on human resources is investment for future
Baku, Azerbaijan, Feb. 23
Azerbaijani leading mobile operator “Azercell Telecom” has gained another success at international level. The company was benchmarked against the requirements of “Investors in People” (IIP) standard and awarded GOLD Level of Standard as a mark of strong leadership, sustainable corporate culture and continuous development of people management practices. Notably, Azercell is the only company in Azerbaijan and the only telecom company in CIS with this level of recognition.
Azercell CEO Vahid Mursaliyev considers this award a great achievement of the company. “Azercell applied the best international practices in people management from the beginning of its activity. All processes followed by the company and current system accord with the international practices. Azercell met all the requirements set forth to achieve the certificate for the first time in 2004 and we were awarded Silver Certificate in 2011 and 2014. Azercell has demonstrated high performance during the certification process conducted in January 2018, and was awarded Gold Level of the standard as a proof of reaching international level in human resources management. It should be mentioned that the company has invested 23.338.153,45 USD on the development of its human resources through the period from 1996 to 2017, which is quite a significant amount. We are a leader in human resources management as in all fields we operate”, he said.
Ziba Mustafayeva, Head of Human Resources Management Department at “Azercell Telecom” LLC, noted that the company passed a rigorous audit to obtain IIP certificate. “Investors in People” audited the company against 9 performance indicators. During the Gold level IIP accreditation process, the assessor took into account the results of on-line employee survey, sight visit to Azercell and one to one interviews conducted with representatives of Azercell, as well as audit of human resources practices. This certificate is the indicator of our development in human resources management practices”, she underlined.
Paul Devoy, Head of Investors in People, also valued Azercell’s win of Gold Certificate as an outstanding success: “We’d like to congratulate Azercell. “Investors in People” accreditation is the sign of a great employer, an outperforming place to work and a clear commitment to success. Azercell should be extremely proud of their achievement.”, he added.
Launched in 1991 in the UK, “Investors in People” is the only internationally recognized standard in people management. At present, it covers 78 countries and over 10,000 companies worldwide. Current 6th generation standard has been implemented at international scale since 2015.
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The leader of the mobile communication industry, the largest taxpayer and the biggest investor of the non-oil sector of Azerbaijan “Azercell Telecom” LLC was founded in 1996. With 48% share of Azerbaijan’s mobile telecom market Azercell’s network covers 80% of the territory (excluding 20% of the occupied territories) and 99.8% of population of the country. Currently, 4.5 million subscribers choose Azercell services.
Azercell has pioneered an important number of innovations in Azerbaijan, including GSM technology, advance payment system, mobile internet services, Metro coverage, 24/7 call centre service, 7 day/week Front Office service, M2M services, one-stop-shopping approach Azercell Express offices, Online Customer Care and Social Media Customer Care services, Mobile Customer Care office, mobile e-signature service “ASAN Imza” etc. Azercell deployed first 4G – LTE services in Azerbaijan in 2012. According to the results of mobile network quality surveys of Global Wireless Solutions company and international systems specialized in wireless coverage mapping such as “Opensignal” and “Testmy.net”, Azercell’s network demonstrated the best results among the mobile operators of Azerbaijan.