Baku, Azerbaijan, April 4
Trend:
As the world recognizes International Day of Happiness, Coca-Cola is joining the celebration by releasing Happiness Remix, a brand new track designed to bring out the happy in all who hear it, according to a message from the company.
The track can be downloaded for free on Coca-Cola Journey.
Produced by acclaimed pop music 'super producers' Rock Mafia, Happiness Remix is an infectiously upbeat pop song, which fuses beats, melodies and rhythms from 17 songs created by independent artists from around the globe.
To find the songs for Happiness Remix, Coca-Cola worked with music licensing agency Music Dealers to invite emerging artists from around the globe to create a track inspired by a place of happiness.
Tim James and Antonina Armato, the talented duo behind Rock Mafia have worked with global superstars Miley Cyrus, Selena Gomez, Aloe Blacc and Mariah Carey. Combining the science of making people happy with the art of creating a hit song, Rock Mafia consulted respected music psychologist Professor Adrian North - author of the report 'How to Produce Happy Music' - on the creation of the track.
"I found the science fascinating! For me as a musician, I approach music from the heart," said Tim James. "I believe in channelling inspiration but we were blown away with how, psycho-acoustically, music affects people, and which note combinations have this profound effect. It was great to see how aligned we were on what great music is and what moves people."
Armato continued, "I don't think anyone has ever done something like this before. It definitely put a smile on everyone's face."
Professor North, a respected music psychologist based at Curtin University in Australia, described some of the theory behind making happy music. "Universally, music is one of the most powerful stimulators of happiness. Different things make people happy, but there are ways, through music, to help deliberately evoke happiness through the arrangement of beats and melodies."
"The Coca-Cola brand mission is to refresh the world and inspire moments of happiness," said Joe Belliotti, Head of Global Music Marketing for The Coca-Cola Company. "We are celebrating International Day of Happiness by releasing a song that we hope will literally make people feel happy. It's up to music fans to decide, but we hope everyone enjoys listening to Happiness Remix."
The video for Happiness Remix is a montage of happy moments featuring the artists as well as footage from Coca-Cola ads from around the world. Happiness Remix is the latest addition to the Coca-Cola Open Happiness campaign which was launched in over 200 markets worldwide.
To learn more about the making of Happiness Remix and to get to know the artists involved, visit Coca-Cola Journey.
International Day of Happiness was established by the United Nations to further the idea that happiness is a fundamental human right and everyone deserves the chance at a happy, healthy life.
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, the company's portfolio features $17 billion brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, they are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.
Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the company's beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, the company is focused on initiatives that reduce the environmental footprint, support active, healthy living, create a safe, inclusive work environment for associates, and enhance the economic development of the communities where the company operates.
Together with its bottling partners, Coca-Cola ranks among the world's top 10 private employers with more than 700,000 system associates.
For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow the company on Twitter at twitter.com/CocaColaCo, visit the company's blog, Coca-Cola Unbottled, at www.coca-colablog.com or find on LinkedIn at www.linkedin.com/company/the-coca-cola-company.