Nissan concept car aims at video generation
(Reuters) - It looks a bit like a small Batmobile but George Jetson might also have enjoyed taking it for a spin through the galaxies.
The Nissan (7210.T: Quote, Profile, Research) concept car Mixim turned heads at the Frankfurt International Motor Show -- a futuristic three-seater that looks more like a video game centre than a car and was designed with the help of teenagers who hate cars from around the world.
"This is something that would distinguish them from their parents," said Francois Bancon, general manager of Nissan Motor Co.'s Exploratory and Advance Planning Dept. "Our ultimate objective was this is something their parents would hate."
He said the battery-powered Mixim, which if it gets the green lights at Nissan could be on the road in 2012 and cost 12,000 to 16,000 euros ($16,000-$22,000), was aimed at people who prefer to hang out in on-line worlds like Second Life rather than in cars.
"We interviewed a lot of people who are 15 to 17 years old in countries from around the world," Bancon told Reuters, adding there were hundreds of youths taking part in in-depth surveys from across Europe, Japan, the United States and even China.
"We just tried to understand who these future consumers are," he added, noting that Nissan's survival in the future with such changing market conditions is not something anyone was taking for granted.
"We found out that these people are not interested in cars. So we were kind of surprised."
Bancon said their study found that teenagers have fallen out of love with the car and view it as a noisy, messy throwback to the last century