Instagram is launching a small global test on Wednesday where users can choose whether to hide like counts on their own posts or other people’s posts, a Facebook spokeswoman said, Trend reports citing Reuters.
The photo-sharing site, which is owned by Facebook Inc, said this latest test came after seeing mixed responses to its experiments in which it removed likes, commonly used as a measure of popularity.
“In 2019, we started hiding like counts for a small group of people to understand if it lessens some pressure when posting to Instagram,” the spokeswoman said in a statement. “Some people found this beneficial but some still wanted to see like counts so they could track what’s popular.”