Odnoklassniki social network to be localized in Uzbekistan
Uzbekistan, Tashkent, April 24 / Trend D. Azizov /
Russian Odnoklassniki social network will be localized in Uzbekistan, the Director of Marketing and Strategic Communications of Social Networks business unit of Mail.Ru Group, Alexander Izryadnov, said at a press conference on Tuesday.
Localization of the service will begin with the translation of the interface of the social network's mobile version into the Uzbek language. This is due to the fact that of two million Uzbek users of the resource 1.55 million users enter the site from mobile devices. About 20 percent of the mobile audience of Odnoklassniki live in Uzbekistan.
By the end of May, the company plans to translate into the Uzbek language the web-version of the website. In the near future localized versions of applications for iOS, Android. Windows Phone 7 will also appear.
Izryadnov said that in the future, local users will be able to see, for example, in "Games" section projects, which are the most popular in Uzbekistan.
Odnoklassniki is the leading social network in Uzbekistan. In 2011, the audience of the site increased in this country by three times. World leader Facebook's audience in the country amounts to 127 000 users.
Internet audience Uzbekistan is 7.5 million users, internet penetration - 26.8 per cent according to Internet World Stats. Thus, over a quarter of the country's Internet users visit Odnoklassniki.
The representative of the Russian company said to the end of the year Odnoklassniki will be located in Georgia, Armenia and Moldova.