( Mobile ) - I'm all for innovation in the world of cell phones, but this ancient scroll concept is pretty far out there. Instead of taking on a candybar, slider, or flip phone form factor, this concept phone literally rolls out when you need a display, swallowing that flexible OLEDness back into its shaft when not in use.
While in its cylindrical form, the ancient scroll concept can still be used like a regular cell phone because the numerical keypad is wrapped around the outside. The pull-out screen is only used when you want to "watch a movie or receive a visual text."
If you've got a little ninja turtle in you -- particularly Michelangelo -- then you might want to chain two of these together for some crazy nunchuk-fueled chatting action... or something.