Dutch company starts development of Azerbaijani postal operator’s marketing strategy
Baku, Azerbaijan, Jan. 13
By Huseyn Valiyev - Trend:
Dutch company Guidion started re-branding of Azerbaijani postal operator Azerpoct LLC, the postal operator said on Jan 13.
Azerpoct LLC said the re-branding campaign will be implemented in a pilot mode at seven post offices in Azerbaijan's Shirvan district.
The Guidion's goal includes development of a marketing strategy for the postal operator, including an assessment of its needs in new financial products. The main objective is to provide support in defining a new brand strategy for the postal operator, as part of a strategy for marketing and sales. Support will strengthen the capacity of the Azerpoct LLC in market research and planning, communication and media planning areas.
The Guidion won the poll of interests that was previously declared for creating a new image for the Azerbaijan's postal operator. The project is expected to be fully completed within 14 months. Some $130,000 will be spent on goals from the grant of the State Secretariat for Economic Affairs.
Translated by E.A.
Edited by C.N.