Latin America tunes into Baku 2015 European Games
Baku, Azerbaijan, May 16
The global appeal of the Baku 2015 European Games was further underlined today, as the rights to broadcast the inaugural event across Central and South America were agreed with one of the world's major telecommunications companies.
América Móvil, which also holds rights for the Rio 2016 Olympic Games, has acquired rights to broadcast Baku 2015 through a subsidiary on all media platforms across Latin America, including Argentina, Bolivia, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.
Mr Simon Clegg, Chief Operating Officer of Baku 2015, said: "Our aim has always been to share the European Games with as many people across the world as possible, and this announcement marks another major step in that direction. América Móvil has a fine pedigree in sport content distribution, also holding the rights for Rio 2016, and building upon their extensive coverage of Sochi 2014.
"The European Games are the most significant addition to the global sporting calendar in the last 50 years, so there is a clear synergy for América Móvil in securing coverage of the inaugural event here in Azerbaijan."
Through the agreement, Latin America joins the United States and Canada, India, China, Australia, the Arab world, and a host of major European broadcasters in showing extensive coverage of the European Games.
Mr José Antonio Aboumrad, Claro Sports General Manager, said: "It is a pleasure to announce this agreement with Baku 2015, which will bring the European Games action throughout Latin America. Viewers across the region are passionate about elite-level sport, and we are delighted to be able to bring them this important new event. I have no doubt that our Latin American audiences will greatly enjoy following the action in Baku."
Baku 2015 is the first ever European Games, an exciting and innovative multi-sport event for the continent which will take place from 12 - 28 June 2015.
There will be a total of 20 sports at Baku 2015: 16 Olympic sports and four non-Olympic sports. Almost 6,000 athletes from across Europe will be representing their nations over 17 days of competition.
Twelve of the sports will offer qualification opportunities for the Rio 2016 Olympic Games. Those sports include Archery, Athletics, Boxing, Cycling, Judo, Shooting, Swimming, Table Tennis, Taekwondo, Triathlon, Volleyball and Wrestling.
Baku was awarded the Games by the European Olympic Committees (EOC) in December 2012. The Baku European Games Operations Committee (BEGOC) will organise and run the Games in cooperation with the EOC.