DREAMWORKS - HD DVD Sales Rebound

31 January 2008 04:11 (UTC+04:00)

( Contactmusic ) - Apparently reassured by statements from Universal and Paramount/DreamWorks that they have no plans to follow the lead of Warner Bros. in abandoning Toshiba's HD DVD high-definition video system, sales of HD DVD players rebounded during the week ended Jan. 19. As reported by the Video Business website, HD DVD players accounted for 33 percent of all high-definition units sold during the week, up from just 7 percent a week earlier. However, the same week saw price cuts of $100-$200 dollars for the HD DVD players, which may have contributed to the rise in sales. Nevertheless, tech research firm Gartner predicted that Toshiba's price cutting "may prolong HD DVD's life a little, but the limited line-up of film titles will inflict fatal damage on the format." Paramount and Universal account for only 30 percent of all HD movies sold.

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