Motorola unveils new phones

Motorola Inc, the world's third biggest mobile phone maker, on Sunday unveiled two new phones and a plan to buy Asian digital music service Soundbuzz as it looks to stem recent market share losses.

Motorola unveiled the Rokr E8 music phone which, when switched on, is controlled by virtual buttons that vibrate when touched. When switched off, it has no visible control keys. The device also highlights and enables different buttons depending on whether the music player, phone or camera is being used.

The company also announced the Moto Z10, a video phone with editing capability and enough storage space for 24 hours of footage in an effort to appeal to young consumers who like to share videos with their friends.

Motorola has been under pressure to come up with new phone designs as it has been losing mobile phone market share to rivals such as Nokia Oyj and Samsung Electronics Co Ltd in the past year. And it has come under criticism for failing to come up with a strong successor to its Razr phone.

It also faces competition from Apple Inc, which entered the cell phone market with its iPhone in June.

Stu Reed, the head of Motorola's cell phone unit, said the latest phones were part of the company's plan to come out with new products frequently to build a broad phone range.

"We want to sell a broad portfolio. We don't want to be dependent on one phone ever again. We're not about one phone," Reed said in an interview at Motorola's product launch event on the sidelines of the Consumer Electronics Show in Las Vegas.

Reed took over as mobile phone chief last July as part of a slew of management changes that most recently had Chief Executive Ed Zander stepping down after the company posted losses for two of the first three quarters of 2007.

The latest phones are expected to go on sale and "ramp up production" in the first quarter, Reed said. Motorola plans to use the morphing virtual keypad in future phones, he said.

"We anticipate we'll use that again," he said.

The Rokr E8 phone does not run on high-speed wireless networks but supports a slower technology standard known as EDGE. Motorola did not reveal pricing.

"If this is priced right it could be a huge hit," said Current Analysis analyst Avi Greengart, referring to the Rokr E8. He noted, however, that Nokia already has similar video editing capabilities in some of its advanced phones.

The Z10 video phone supports high-speed wireless Internet services and is expected to appeal to bloggers or young people who like to create, edit and share videos on the go.

"In the past we were just cameramen, now we are producers," said Jeremy Dale, a marketing executive for Motorola. "The Moto Z10 is about filmmaking on the fly."

Motorola also said it agreed to buy privately held Soundbuzz Pte Ltd, a digital music provider in South East Asia. It sells full tracks and ringtones directly to consumers and via white label services for wireless service providers.

Soundbuzz sells more than 200,000 online music downloads and 3 million mobile downloads every month, its Web site says.

Ian Chapman-Banks, Motorola's vice president of marketing for Asia Pacific Mobile Devices, said the acquisition would allow Motorola to expand its MOTOMUSIC digital music portal service beyond China, into India, Southeast Asia and Australia.

"We're taking our MOTOMUSIC experience in China, which has proven to be very successful, and marrying it with Soundbuzz, to provide a much better music experience on the mobile platform," Chapman-Banks told reporters in Singapore.

Dale said that the acquisition and the new phones were part of Motorola's plan to compete directly with dedicated portable digital music MP3 players in the next year and a half.

"We'll show you in the next 12 to 18 months that our music player phones are better MP3 players than MP3 players themselves," he said. ( Reuters )

COVID-19 death toll reaches 360, total cases climb to 8,536 in Africa: Africa CDC
COVID-19 death toll reaches 360, total cases climb to 8,536 in Africa: Africa CDC
Morocco grants pardon for 5,654 prisoners
Morocco grants pardon for 5,654 prisoners
Senegal's confirmed COVID-19 cases rise to 222, 82 cured
Senegal's confirmed COVID-19 cases rise to 222, 82 cured
Loading Bars
Latest
Joint contribution of Trend news agency and Azerbaijani stars to #Evdəqal (stay home) campaign (Video project)
Georgian textile companies produce significant number of face masks
Production at Iran’s South Pars gas field up
300 medical workers infected with coronavirus in Iran
Wheat harvest starting in Iran
Iran's Sefid-Dasht Company increases production
Georgia receives foodstuff, medical supplies via Batumi port
Iran discloses revenues from kiwi exports
Iran’s Arak Heavy Water Reactor being built in new design
Iran sees growth in agricultural sector
Two patients die from COVID-19 in Azerbaijan
UK coronavirus death toll rises by 621 to 4,934
COVID-19 death toll reaches 360, total cases climb to 8,536 in Africa: Africa CDC
Morocco grants pardon for 5,654 prisoners
Turkic Council Member States show profound spirit of collaboration in fight against COVID-19 pandemic
Swiss coronavirus death toll rises by 19 to 559, cases top 21,000
Senegal's confirmed COVID-19 cases rise to 222, 82 cured
Azerbaijan discloses tax incentives for business entities
Georgia reports 2nd death from coronavirus
NAM member-states do not recognize so-called "elections” in Nagorno-Karabakh
Almost 2,500 more people infected with coronavirus in Iran
Unemployment rate down in Iran
Central Bank of Iran reports increase in exchange checks
Serviceman killed in armed incident in southeastern Iran
More positive coronavirus cases confirmed in Azerbaijan
Iran announces number of generators to be produced on basis of OHVG
Iran to increase output of some products
Rouhani: Low-risk economic activities to start in Iran in several days
Oil products to go on sale in Iran
Gasoline consumption decreases in Iran
Production of Pars Petrochemical Company increases in Iran
Number of oil wells drilled in Iran revealed
Spain's coronavirus death toll rises by 674 to 12,418
Azerbaijan discloses budgetary funds to fight against coronavirus
COVID-19 cases exceed 8,000 in Israel, death toll at 46
Kazakhstan reports 6th Covid-19 death
More coronavirus cases registered in Kazakhstan, total at 569 (UPDATE)
Azerbaijani government to guarantee 60 percent of new loans
Azerbaijan creating new mechanism in construction sector
Banks, insurance companies exempted from making payments in Azerbaijan in April
Import of several products to Azerbaijan to be exempted from customs duties
Azerbaijan to increase limit of electricity provided at preferential tariffs
Azerbaijan prepares video instructions on rules of using sms-permission system
Baku Media Center prepares another video footage to support fight against coronavirus
Azerbaijani State Migration Service presents another video footage related to coronavirus
Russian Expert: New deal of OPEC+ to increase oil price, to be beneficial for Azerbaijan
Iran's gas exports increase
State Border Service: Armenian armed forces fire on vehicles in Azerbaijan’s Gazakh district
Iran's trade turnover with Eurasian Economic Union announced
Greece quarantines second camp after coronavirus case confirmed
India's COVID-19 death toll rises to 77 as total cases reach 3,374
Armenia violates ceasefire with Azerbaijan 22 times
Chile registers 4,161 COVID-19 cases, 27 deaths
United slashes New York-area flights due to coronavirus
Japan reports 367 more cases of COVID-19, 3,506 in total
Saudi Arabia registers 140 new coronavirus cases
Minister: Slovenia sees Southern Gas Corridor as part of strengthening EU's supply security
2 terrorists killed in Tunisia
Brazil lawmakers pass 'war budget' as coronavirus cases top 10,000
Egypt confirms 5 more deaths from COVID-19, 71 in total
Spain to extend state of emergency to April 26 as rise in infections slows
Nineteen killed in shootout in northern Mexico
UK coronavirus death rate to stay high top medic says, as toll passes 4,300
COVID-19 cases in Turkey rise to 23,934
Iraq confirms 58 new COVID-19 cases, 2 more deaths
Heydar Aliyev Center supports France amid COVID-19 outbreak (PHOTO/VIDEO)
Entry/exit to Azerbaijan suspended: Operational Headquarters
OPEC+ ministerial meeting postponed to April 9
SOCAR: 10-15 mbpd output cut is probably implied not only by Saudis and Russia
Restrictions on movement will also be applied to foreigners in Azerbaijan
EU approves coronavirus state support for Portugal, Poland, Greece
Iran's Pars Oil and Gas Company fully operational
Azerbaijan's Finance Ministry talks state budget revenues for 1Q2020
Weekly review of Azerbaijan's precious metals market
Turkey's export to D-8 countries increases
Kazakhstan cancels import duties on various products
Georgia may tighten quarantine after first death from coronavirus
Ministry of Energy: Azerbaijan ready to continue supporting regulation of oil market
Uzbekistan begins disinfection of streets
Azerbaijan confirms 78 new cases of coronavirus
Uranium extracting venture in Kazakhstan to buy electric motors via tender
One more death from coronavirus confirmed in Kazakhstan
Spain's daily coronavirus death toll falls for second day in row
Tehran faced heavy traffic despite social distancing instructions
Rouhani: Iran's social distancing plan to continue
Death toll from coronavirus up in Iran
Import of medical goods to be exempted from VAT in Georgia
Production of Iran's Khouzestan Steel Company increases
Volume of dairy products export via Mazandaran province in Iran disclosed
Proposed 15 million bpd cut should be divided among all, not just Saudi-Russia
Turkmenbashi complex of oil refineries announces tender to buy laboratory equipment
Azerbaijan's Heydar Aliyev Center supports countries where COVID-19 widespread (PHOTO/VIDEO)
Uzbekistan to build large agro-industrial cluster
Saudi or Russia; who will suffer bigger hit in case of deadlock in oil deal?
Georgia confirms first death from coronavirus
Turkey increases export to Turkic-speaking countries
EU and FAO extend registration of agro-contest participants in Georgia
Oil storage tank commissioned at Iran's Kharg oil terminal
Organizational structure of Azerbaijan Insurers Association changes
Turkey's exports to BSEC countries grow
All news