Azerbaijan, Baku, May 30 / Trend /
Unibank Commercial Bank launches the "Bahooo" communication concept that is based on the modern advertising and PR tools, on 1 June, the bank said.
The slogan set for the concept is normally used to express surprise at some unexpected event, a message or a service, the bank said.
This interjection, followed by the exclamation mark, is to be used in the Unibank advertising to let the customers form the informative and visual sense of novelty and innovation put in the services that there are being offered. Being an innovator in the market for banking services, Unibank translates in its communications its respect for its customers as well as its positive attitude to everybody and everything around by the means of the informative and entertainment contents of its advertising materials.
This creative approach has justified itself as the most fruitful as well as the best for optimisation of the time that customers take to learn about the new services, tariffs and projects of the Bank.
It is thanks to the novelty effect that the Bahooo concept puts us closer to our potential customers and thus achieves the synergy effect during the advertising campaign. This was proved by the interactive participation in the advertising campaigns of the Bank by upto ten thousand of customers during the first ten days of the launch of the new concept.
Right now, the Bahooo concept style has been put in the teaser banners for exterior adverts as well as the flash banners at the popular websites. This is a modern advertising tool that reaches the retail customers of the Bank without actually referring to the product or its vendor outright. The customers are invited to go to the website www.Bahooo.com where they can win prizes by giving the right name of the advert's author company. The top prize is a trip to Turkey; its winner will be announced towards the end of next week via the webcast on the website.
"The main principle of the Bahooo concept consists in making the bank's advertising interesting to the customer, first and foremost," says Ramin Valiyev, head of the Business Development and Marketing Department in Unibank.
He said the first task that the Bank carries out is to add creativity to the advert that will stand out among thousands of other advertising messages.
"I really hope that our concept will dispel the myth of the banking adverts as boring or addressed to narrow target audiences. It is only then that the Bank as an advertiser is certain that its advertising message will reach the audiences," Valiyev added.
"'Even though the name of the Bank has not been mentioned in the advertisements yet, we can see the substantial interest in our customers already. Given that the competition among the banks has grown stronger recently, we understand that all chances of staying a market favourite will depend on the quality of the advertising message rather than on the use of expensive media," Valiyev said.