Azerbaijani market has good potential to develop: INTERVIEW with Baltika company top-manager

Azerbaijan, Baku, Nov. 7 / Trend , U.Ismayilova/

Baltika Brewery OJSC Vice President for Corporate Affairs Daniil Briman spoke with Trend in an exclusive interview.

Trend : How do you assess the activity of Baltika-Baku in the last summer season?

Daniil Briman: In January-September 2009, the volume of sales of the Baltika products declined slightly in Azerbaijan - about 1.5 percent. But if assess the overall beer market of the country, which experienced an 11-percent-fall in this period, it is quite a bit. There are three key reasons for a decrease in Azerbaijan's beer consumption. They are:

- the first and most basic is the impact of the global financial crisis, as beer refers to consumer goods and is a quick indicator, responsive to changes;

-the second factor is due to a seasonal period, this year's summer in Azerbaijan was relatively cool and the beer is a seasonal soft drink. This fact also negatively affected sales. In summer, beer is sold by 10 times more than in winter and summer sales can be estimated at 80 percent of total sales per a year;

- and the last factor is a religious holiday of Ramadan, this year it began in August and caused a significant fall in beer consumption among the population.

These are three key factors that affect the volume of the Azerbaijani beer market.

Q: Which place does Baltika-Baku occupies on the Azerbaijani market, and what does the plant plan for the near future?

A: At present Baltika Baku comprises 73 percent of the Azerbaijani beer market. This market has a very good development potential, as the country's economy is stable. Azerbaijan is among the countries which have undergone a slight impact of the global financial crisis. GDP in the country continues to grow. For us, as investors, it is very good information, because we operate on this market. And a key factor for future development for us is the stability of the economy and forecasts. Forecasts for Azerbaijan are very good, and we hope that next year, growth will replace a short-term decline caused by the global crisis.

Q: Has Baltika-Baku gained a profit projected for 2009?

A: No. Due to the current situation, the plant has not gained the expected profit. The plant's financial indicators have declined slightly, but we were able to work on cost. It is quite possible that indicators will improve in late 2009. Only few Russians work at the plant and we rely on local staff to improve the activity. A seasonal number of the plant is increased by several times, while the permanent staff numbers over 200 people.

Q: Do you plan to cut prices for your products?

A: No, the plant's strategic plan does not envisage a price cut, as a cut is a result of overstocking. We have a stable price for products and all other financial parameters that determine the activities of the company are stable, as well.

Q: Will Baltika-Baku become a regional enterprise or are its products designated only for Azerbaijan's domestic market?

A: The Baltika-Baku plant has become regional. The plans for the product export were made at beginning of investment. Since summer, we have already started to export beer to Georgia, which is the most convenient partner due to the logistics infrastructure indicators and geographical position of Azerbaijan. Transport logistics is much cheaper than those plants, which are in Russia. So far, the plant has exported over 40,000 liters to Georgia and this figure will reach 400,000 liters in late 2009. If the plant continues to develop in the planned pace, the plant can export the Baltika beer from Azerbaijan to the countries bordering with Azerbaijan through the Caspian Sea, and even to other countries via the Caspian Sea.

Weekly review of highlights in Azerbaijan's transport sector
Weekly review of highlights in Azerbaijan's transport sector
Volume of goods transported by Azerbaijan’s vehicles in 2021 disclosed
Volume of goods transported by Azerbaijan’s vehicles in 2021 disclosed
Volume of loaded and unloaded cargo  in Iran’s Charak port climbs
Volume of loaded and unloaded cargo in Iran’s Charak port climbs
Loading Bars
Iran, Serbia FMs meet in Tehran
Magnitude 5.8 earthquake hits Japan
Kazakhstan’s COVID-19 caseload up by 2,822
Iran's trade turnover with Pakistan shrinks
Brazil registers over 370,000 deaths from COVID-19
5.8-magnitude quake strikes off Japan's Miyagi Prefecture
Iraq reports 6,552 new COVID-19 cases, 970,987 in total
More than 805,000 COVID-19 infections detected worldwide over past 24 hours
5.1-magnitude quake hits 20 km S of Mandraki, Greece
Israel reports 142 new COVID-19 cases, 836,882 in total
Yemen's Houthi rebels say launch drone attack on Saudi air base
India's sports minister tests positive for COVID-19
Weekly review of highlights in Azerbaijan's transport sector
EU to hand over 30 vehicles to Georgia Border Police
Turkish scientist works on drug that can ‘kill COVID-19 in 2 days’
Uzbekistan may start production of its own vaccine against COVID-19 by the end of the year
Russia's Eastwind, Turkmenistan's Turkmensvyaz to sign contract
UK records another 2,206 coronavirus cases, 35 deaths
Iranian official offers upbeat assessment of progress in nuclear talks
Volume of goods transported by Azerbaijan’s vehicles in 2021 disclosed
Indonesia reports 5,041 new COVID-19 cases, 132 new deaths
Global COVID-19 deaths surpass 3 mln - Johns Hopkins University
Geostat reveals volume of Russian exports to Georgia
Solar panel station put into operation in Iran’s Razavi Khorasan Province
New auction to be held for Azerbaijani Finance Ministry's mid-term bonds
Georgia increases import of vehicles from Turkey
Kyrgyzstan imposes restrictive measures at airports
Bahar Azadi gold coin price rebounds in Iran
Foreigners to pass simplified visa procedures for 2021 F1 Azerbaijan Grand Prix
Serbian FM to visit Tehran today
Azerbaijan discloses number of COVID-19 vaccinated citizens
Azerbaijan confirms 2,148 more COVID-19 cases, 2,287 recoveries
Armenia falsified Caucasian Albania temples in Azerbaijan - rep of religious community
Iran to send trade attaché to Azerbaijan
Weekly review of major events in Azerbaijan's oil & gas sector
Azerbaijan shares footage from Jabrayil's Dash Veysalli village (VIDEO)
Armenia strived to create history for itself in Azerbaijan's lands - Head of Albanian-Udi community
Iran reveals COVID-19 data for April 17
Volume of loaded and unloaded cargo in Iran’s Charak port climbs
Azerbaijani oil prices on rise
VICE News report on Armenia's attack on Azerbaijani Barda nominated for award
Weekly review of main events in ICT sector of Azerbaijan
Earnings from fuel savings in Iran paid to investors
Uzbekistan's CCI, Portuguese Industrial Association establish co-op
Buy/sell operations at Iran Mercantile Exchange soar
Rosatom, Uzbekistan working on contract for building nuclear power plant
Turkmenistan to create electronic exchange database
IMF calls on Georgia to reduce capital expenditures in case of lockdown
Russia reports a new high of 9,321 coronavirus cases since March 20
Azerbaijan's Albanian-Udi Christian community members visit ancient temple in Tugh - Trend TV (PHOTO)
OSCE MG should force Armenia to follow terms of trilateral statement - Azerbaijan's Parliament
Weekly review of Azerbaijani currency market
Azerbaijan, Turkic Council discuss creation of joint digital tools
Weekly review of Azerbaijani precious metals market
EU rep should follow int'l law before meeting with separatist in Karabakh - expert
Potential areas of Turkmenistan’s interaction within Visegrad Group+Central Asia framework identified
Georgia reports 1,219 new coronavirus cases for April 17
Georgia holds auction for privatization of state property
Azerbaijani MP talks about spring session of IPA CIS held in Russia's St. Petersburg
Georgia continues to conduct research on Namakhvani HPP
Iran unveils details exports from Maragheh County
Kazakhstan reveals total number of TEU containers shipped along Aktau-Baku feeder line
There have always been good grape varieties in Pirshaghi – white and black Shani - President Aliyev
Participants of Azercell Student Bursary and Internship Programs share their success stories
Iran boosts aluminum ingots production
Azerbaijani police find mortar shells, detonators left by Armenia in Gubadly (VIDEO)
Iran declares amount of loans issued to SMEs
Kazakhstan's revenues from road cargo transportation down
Concept of ensuring security of Afghan section of TAPI signed
Members of Albanian-Udi Christian religious community of Azerbaijan visit liberated Khojavand (PHOTO)
Australia to continue review of COVID vaccinations - health minister
Italian media outlets highlight speech of Azerbaijani president at int'l conference in Baku
Kazakhstan decreases import of Ukraine-made goods y-o-y
Kazakh national atomic company's subsidiary opens tender to buy compressors
Azerbaijan sets up structure to work on urban planning in liberated lands
Kazakhstan's oil & gas company opens tender to develop consolidated time standards
Meeting of EU special rep with so-called "FM of Karabakh" promotes separatism, says Azerbaijani expert
Iranian currency rates for April 17
Iran to increase vaccinations as fourth wave of COVID-19 rises
Iran reaches target uranium enrichment
Oil demand to keep on rising in May, June 2021
Work on provision of electricity to Azerbaijan's liberated Sugovushan nearing completion
Bulgaria sees Georgia as valuable partner
Significant number of Georgian citizens register for employment program in Israel
Kazakhstan’s COVID-19 caseload up by 2,822
Ukraine receives first batch of Pfizer vaccine under COVAX initiative
IMF corrects estimate on Iran's foreign exchange bank reserves
Azerbaijan attracting foreign investments for renewable energy projects
Uzbekistan to open an embassy in Sweden
Global COVID-19 infection rate approaching highest: WHO
Portugal resumes flights to Brazil, Britain
Turkey reports over 63,000 daily COVID-19 cases
EU eyes to provide grants to Georgian non-profit organizations
Israel reports 41 new COVID-19 cases, 836,740 in total
Biden signs order keeping Trump-era refugee cap at 15,000
EU-UK trade plunges after Brexit: Eurostat
UK records another 2,596 coronavirus cases, 34 deaths
UN Security Council approves ceasefire monitors for Libya
North Macedonia vaccinates some 35,000 citizens
Raul Castro resigning from Cuba’s Communist Party
All news