(autoinsidernews) - To increase the popularity of the diesel powered cars in the U.S., Audi will join with Volkswagen and Mercedes-Benz, and market its clean diesel efforts under the Bluetec name. With the Bluetec campaign, the three car manufacturers plan to demonstrate the benefits of modern diesel technology. Also the automakers believe clean diesel technology will spread faster with a common branding, which will likely speed up adoption of diesels in the U.S. market, reports Trend.
Known for their outstanding torque, diesel engines also consume less fuel and the latest models produce less emissions overall. Audi's Bluetec diesels will meet the most stringent U.S. emissions regulation when launched in 2008, and will be sold in all 50 US states. To achieve this, Audi is using its very own emissions control technology. The individual Audi models will continue to be known as TDI models.
As the pioneer of diesel direct injection, a technology now used by virtually every manufacturer, Audi has long been a leader in diesel technology. The first Audi with TDI technology was launched back in 1989. Audi's R10 racing car, powered by a 12-cylinder TDI engine, recorded seven victories in seven starts, including the chequered flag in the 2006 Le Mans 24 Hours.