Baku, Azerbaijan, Feb. 18
By Huseyn Valiyev - Trend:
The pilot project on rebranding of Azerbaijani postal operator - Azerpoct LLC - is scheduled to start in mid-2014 in seven post offices of Shirvan district, the postal operator told Trend on Feb. 18.
The project will be implemented by the Dutch Guidion company, which won the poll of interests, earlier announced for creation of a new image of the postal operator of Azerbaijan.
Azerpoct LLC said the company began to study its marketing position in Azerbaijani market.
The quality of both traditional and financial services rendered by Azerpoct for the population is being studied on the basis of survey.
Works within the rebranding program will be implemented in phases and will be completed in February 2015.
Guidion's tasks include development of a marketing strategy for the postal operator, including conducting an assessment of its needs in new financial products.
The main goal is to provide support in defining the postal operator's new brand strategy as part of the marketing and sales strategy.
In this regard it is envisaged to strengthen the capacity of Azerpoct LLC in the market research and planning, communication and media planning areas.
Some $130,000 will be spent on set tasks. The funds will be taken from a grant of the State Secretariat for Economic Affairs (SECO).
Translated by E.A.