Future is TV-shaped, says Intel
The world's biggest chip maker predicts that by 2015 there will be 12 billion devices capable of connecting to 500 billion hours of TV and video content.
Intel said its vision of TV everywhere will be more personal, social, ubiquitous and informative.
"TV is out of the box and off the wall," Intel's chief technology officer Justin Rattner told BBC News.
"TV will remain at the centre of our lives and you will be able to watch what you want where you want.
"We are talking about more than one TV capable device for every man and woman on the planet. People are going to feel connected to the screen in ways they haven't in the past," said Mr Rattner.
Intel's developer forum in San Francisco was told that the success of TV is down to the fact there are a growing number of ways to consume content.
Today that includes everything from the traditional box in the corner of the living room to smartphones, laptops, netbooks, desktops and mobile internet devices.
Attendees were also told to get set for an explosion of content by Cisco's vice president of video product strategy, Malachy Moynihan.
"We are seeing an amazing move of video to IP (internet) networks. By 2013 90% of all IP traffic will be video. 60% of all video will be consumed by consumers over IP networks," said Mr Moynihan.