Justin Timberlake Launches Fragrance
(contactmusic.com ) - Pop superstar Justin Timberlake is set to become the latest celebrity to endorse a fragrance line for cosmetics giant Parfums Givenchy. The SexyBack singer will join celebrities including actress Liv Tyler who have fronted advertising campaigns for the company - with Timberlake becoming the face of its latest men's fragrance. The project will be officially unveiled to the press in June (08) and will be launched commercially in two stages - beginning in the U.S. this autumn (08), with a worldwide roll-out throughout 2009. President and CEO of Parfums Givenchy, Alain Lorenzo, says, "Givenchy chose Justin Timberlake, not only for his star quality, but because he is a world recognized trendsetter who redefines modern elegance."