Nintendo's groundbreaking video game console the Wii sold a record 2.04 million units in the US in November, cementing its status as the most popular console in history, dpa reported.
Nintendo's sales level was over double that it saw in November 2007, when the company was facing difficulties meeting demand.
In contrast Microsoft's Xbox 360 sold 836,000 units last month, while Sony's Playstation 3 managed to tempt only 378,000 buyers - a sharp disappointment for the company whose previous console the PS2 was the unassailable champion of the previous generation of video games.
According to figures released by research firm NPD Group, total sales of the US video game industry in November were 2.9 billion dollars, up 10 per cent over the prior year. Annual revenues are expected to be a record 22 billion dollars.
"Certainly, the expanded audience for gaming due to the availability of a wider variety of compelling content is a strong contributor," NPD said of the market growth. "Economic factors are also at play given that a video game is a relatively inexpensive form of entertainment for the hours of value it provides."