PwC introduces new branding initiative
Azerbaijan, Baku, Sept. 21 /Trend/
PricewaterhouseCoopers has refreshed its branding in order to strengthen, and modernise how it represents its worldwide network to its clients, its people and the communities in which it operates, Company's Baku office released the report.
"Our decision to make this change now is because over the last decade PwC has continued to grow and evolve and a concise consistent brand position makes it easier for people to appreciate who we are, what we do, and how we operate across markets," said Mike Kubena, Chief Executive Officer of PwC in Central & Eastern Europe.
From a visual perspective, the new branding includes a simplified logo consisting of the initials "pwc" in lower-case type. In practice, the initials "PwC" have been used interchangeably with "PricewaterhouseCoopers" both within and outside the organisation since its formation in 1998. This formal shortening of the brand name will provide consistency and ease of use for PwC firms around the world. "PricewaterhouseCoopers" remains the full name of the global organisation for legal purposes, and will be the name used by PwC firms to sign company audits.
The new logo was developed after consultation with PwC's clients, partners and employees and is designed to be easier to use and better suited to digital and online use.
"We think our new brand expression visually distinguishes PwC in the same way that the quality and expertise of our people differentiates the experience of working with PwC," said Alper Akdeniz, Managing Partner of PwC in Central Asia and Caucasus.
Creation of the new brand positioning was the work of PwC's Global Brand Team and its Network Leadership Team with assistance from the global brand consultancy Wolff Olins.
PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 163,000 people in 151 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. See pwc.com for more information.
"PwC" is the brand under which member firms of PricewaterhouseCoopers International Limited (PwCIL) operate and provide services. Together, these firms form the PwC network. Each firm in the network is a separate legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way.
PwC Azerbaijan currently has over 120 staff sendng an extensive list of national and international clients. Besides, PricewaterhouseCoopers enjoys an unrivalled presence in the region, with offices in Baku (Azerbaijan), Tbilisi (Georgia), Bishkek (Kyrgyzstan), Tashkent (Uzbekistan), Ashgabat (Turkmenistan) and Ulaanbaatar (Mongolia). The client base has grown along with PwC and covers all sectors of the economy, including energy, financial services, consumer and industrial products, telecommunications and sendees.