Baku, Azerbaijan, July 23
By Tamilla Mammadova – Trend:
Georgia can enter major international markets in which it is currently very weakly present - the US, Canada and Great Britain, noted Giorgi Ezugbaya, Director of Akto Consulting, which provides strategic planning in winemaking, Trend reports via commersant.ge.
“There are several directions in which wine exports can be diversified, namely the CIS countries, Asia, in particular China, and Europe. We also have very impressive success in Poland that was the fifth in terms of Georgian wine imports, and in 2019 is among the top four importers and is ahead of Kazakhstan. Our sales on the Polish market are growing by 20 percent annually,” he explains.
As he said, it requires intense marketing and much time to boost Georgian wine’s popularity in more markets.
Georgia exported 37,795,800 liters of alcoholic beverages in January-June 2019, which is 8.4 percent less than the same period of 2018.
At the same time, exports of natural wine increased by 7.9 percent and amounted to 30,728,800 liters, while export of other alcohol and alcoholic beverages decreased by 1.8 times and reached 7,670,00 liters.
According to the statistical service, revenues from the export of alcoholic beverages for the six months of 2019 amounted to $148.4 million (a decrease of 1.5 percent). From exports of wine was obtained $97.2 million (an increase of 9.6 percent), alcohol - $51.2 million (a decrease of 17.4 percent).
(1 USD = 2,87 GEL on July 23)