BAKU, Azerbaijan, August 4
By Tamilla Mammadova – Trend:
Georgian products need a very thoughtful marketing and branding strategy to enter the Japanese market, said Ambassador Extraordinary and Plenipotentiary of Japan to Georgia Tadaharu Uehara, Trend reports citing Georgian media.
The diplomat noted that the right strategy is very important for the future success of Georgian wine in Japan.
“Japan wants to increase the export of Georgian wine. The country is a large wine market, and about 180 million liters are sold annually in Japan. This is a huge market, so I think Georgian wine has a great potential", said Uehara.
The ambassador noted other Georgian products that can be in demand in the Japanese market. According to him, one of them is honey.
“Exporting to foreign countries will make Georgian agricultural products competitive enough to enter developed markets,” the ambassador said.
According to official statistics, the volume of exports from Georgia to Japan in 2019 amounted to $12.32 million.
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