When McDonald’s Corp rolls out its new crispy chicken sandwich line on Feb. 24, it will swap out a higher-priced premium chicken sandwich from its menu, Trend reports citing Reuters.
McDonald’s three new sandwiches – all with a larger fillet and new potato bun – will start at $3.49 and top out at roughly $4.69, depending on the region, according to a U.S. franchisee who spoke on the condition of anonymity and a Credit Suisse analyst.
Soon to disappear from the menu: the more expensive Buttermilk Crispy Chicken Sandwich, which usually costs around $5.
McDonald’s menu swap follows several years of declining customer traffic at its U.S. locations. The last year in which guest visits rose was 2017, when they increased by 1%, according to annual financial filings.