Quotient acquires Israeli ad tech analytics co Ubimo

Quotient acquires Israeli ad tech analytics co Ubimo

Quotient Technology Inc. has announced that it has agreed to acquire Israeli ad-tech data analytics company Ubimo. No financial details were disclosed but media reports say the acquisition was for several tens of millions of dollars, Trend with reference to Globes reports.

Ubimo’s ad-tech and data analytics capabilities enable marketers to understand and act on real-world behavior, bridging the knowledge gap between the digital and physical worlds. Using AI technology, Ubimo combines multiple data sets with its proprietary location-indexing technology to improve the effectiveness of media campaigns.

The Tel Aviv-based company was founded by CEO Ran Ben-Yair, CTO Oded Poncz, COO Gilad Amitai and creative director UDI Graff. The company has raised $9.5 million since it was founded, according to Start-Up Nation Central, and investors include Pitango, OurCrowd, Yahoo Japan and Eyal Gura.

Ben-Yair said, "We’re excited to be joining the Quotient team. We’ve worked hard to build a leading business that we are confident will be enhanced by becoming a part of the Quotient team. We share a common view of the market, and together, we can drive great results and value for our customers."

Quotient Technology, a US-based digital promotions, media and analytics company, with a market cap of $841 million, said, "Through its demand-side platform (DSP), Ubimo will bring best in-class technology to further strengthen Quotient’s targeted digital media solutions, accelerate the development of Quotient’s self-service platform, and meet the evolving needs of consumer-packaged goods (CPGs) brands and retailers."

The US company added that the acquisition will accelerate Quotient’s product development of a self-service platform, where marketers can plan, buy, and optimize media campaigns directly from an automated platform. Ubimo provides marketers with a DSP, which programmatically manages ad campaigns across publishers through an automated bidding and self-service platform. The platform enables businesses to embed strategic insights into decision-making and improve digital campaign performance.

"I am pleased to welcome the Ubimo team to Quotient," said Steven Boal, CEO and Chairman of the Board, Quotient. "This transaction will position Quotient for even stronger performance in the CPG and retail industries we serve. We believe the Ubimo platform will help us accelerate product development of a Quotient self-service platform, one of our strategic objectives."

Quotient has worked with Ubimo for several years to help deploy targeted media on behalf of CPG customers and retail partners. By incorporating Ubimo into its existing media platform, and layering in Quotient’s exclusive shopper data, Quotient expects to meaningfully improve campaign performance for customers. Ubimo will also provide a new customer and partner base, including leaders in adjacent markets, such as Out-of-Home.

Ben-Yair, Poncz and Graff also founded personalized website gadgets company LabPixies, which was sold to Google for an estimated $25 million in 2010 - Google's first-ever acquisition in Israel.

Elbit integrates drone into unmanned sea vessel
Elbit integrates drone into unmanned sea vessel
El Al's potential buyer requests permit to control airline
El Al's potential buyer requests permit to control airline
Israel reports 1,335 new COVID-19 cases, 33,557 in total
Israel reports 1,335 new COVID-19 cases, 33,557 in total
Loading Bars
Latest
Thailand plans November human testing for potential coronavirus vaccine
Amount of receipts on VAT in Azerbaijani state budget up
Iran reveals value of planned exports from Markazi Province
Iran's Mobarakeh Steel Company’s plants to be put into operation
Azerbaijani Foreign Ministry: Armenia responsible for growing tension in region
Volume of wheat purchased from farmers in Iran's Mazandaran province increases
Iran discloses number of restored industrial enterprises in Golestan Province
Iran reveals volume of wheat, rapeseed purchased in Iran's Qazvin Province
Iran's Lordegan Company starts selling ammonia gas
Iran's Cooperative Dev’t Bank discloses amount of loans issued to Alborz Province
Iran's Tose`e Ta`avon Bank discloses volume of loans issued to Fars Province
Azerbaijani president congratulates president of Montenegro
Iran starts kilka fishing in Caspian Sea
India reports highest single day spike of 22,674 new COVID-19 cases, total nearing 850,000
Contracts to be signed in Iran’s oil and gas sector
Huawei to request UK to delay 5G network removal
Armenia violates ceasefire with Azerbaijan 43 times
Finnish companies eye participation in Kazakhstan's public tenders
Kazakhstan reports almost 1,800 new COVID-19 cases
Turkey registers 21 new coronavirus deaths, 1300 recoveries
UN Security Council extends trans-border aid to Syria on fifth try
Center for Integration of Persons with International Protection starts functioning at IDP Agency
Iranian companies to go to China Inl. Import Expo
Moscow's death toll from confirmed coronavirus cases rises by 27 to 4,143
WHO reports single-day increase in coronavirus cases by over 219,000
Five killed in attack on South African church, hostages freed
Iraq reopens border crossing with Iran
Saudi Arabia registers 2,994 new coronavirus cases, 229,480 in total
Kazakhstani schoolchildren to have access to e-textbooks – Minister
EBRD reveals total investments volume in Turkmenistan
Iraq confirms 2,734 new COVID-19 cases, death toll exceeds 3,000
Bolivian senate president tests positive for COVID-19
Nar and “TƏBİB” launch “Heroes of the Day” contest
Azerbaijan's SOFAZ reveals income from sales of oil, gas produced at ACG block of fields
State Oil Fund unveils volume of revenues from Azerbaijan's Shafag-Asiman block
Georgia launches new online platform to support local tourism sector
Iranian Energy Exchange announces products to be on sale July 12
Iran to continue economic activities by following health protocols - Rouhani
Iran's future revenues from Yaran field announced
New residential complex built in Tbilisi with support from Bank of Georgia
Turkmenistan presents program to fight infectious diseases to WHO experts
Minister: National Iranian Gas Company not to pay fines to Turkmenistan
Provisional agenda of UN General Assembly 31st special session announced
Azerbaijan confirms 531 new COVID-19 cases
Volumes of cargo transshipment through Turkish Istanbul port revealed
Uzbekistan develops water sector to battle global climate change
Iran resumes trade relations with neighboring countries
Turkmenistan to build center for seismic surveys in oil, gas fields
Prices of Azerbaijani oil rebound
Uzbek company starts exporting of yellow watermelons to Russia
Turkmenistan may revise estimated reserves at Galkynysh gas field
Weekly review of Azerbaijani currency market (July 3-10)
European Commission evaluates Georgia's visa liberalization progress
Minister: Iran pays special attention to development of joint oil & gas fields
Uzbekistan to sell assets of Uzkimyosanoat JSC at public auction
Iran reveals data on COVID-19 cases for July 11
Weekly review of Azerbaijan's precious metals market (July 3-10)
Indonesia reports 1,671 new coronavirus cases
Uzbekistan's Uzbekneftegaz to purchase spare parts from local producers
Bill Gates calls for COVID-19 meds to go to people who need them, not 'highest bidder'
Philippines confirms 12 new coronavirus deaths, 1,387 more cases
Compound feed production enterprise opens in Georgia's Kakheti region
AirBaltic postpones Riga-Baku flights till spring 2021
Iran discloses number of licensed enterprises in Qom Province
Iran's economy ministry suggests reducing gov't expenditures
Iran to develop Yaran oil field
Turkmenistan reveales volumes of gas export to China
New poultry farm construction in full swing in Azerbaijan
Turkmenistan continues construction of TAPI gas pipeline
Azerbaijan's SOCAR talks construction of steam turbogenerator at Azerkimya's plant
Russia reports 6,611 new coronavirus infections
Iran announces volume of loans issued to production enterprises in Qom Province
Turkmenistan to build new refinery for synthetic gasoline production
AZAL delivers 83 Azerbaijani citizens by charter flight from Riyadh (PHOTO)
Georgia increases export of cheese to Azerbaijan
Uzbekistan's COVID-19 cases top 12,000
Georgia reports 8 new COVID-19 cases
Volume of products transited via Iran's Astara railway increases
Economy Minister: Azerbaijan interested in expanding economic ties with Lithuania
Admission of foreigners to UNEC at all levels of education continues
Floods, landslides kill 23 in Nepal, dozens missing
Iranian currency rates for July 11
Armenia violates ceasefire with Azerbaijan 49 times
Data movement of cargo via Turkish Gulluk port revealed
Billionaire Musk's net worth zooms past Warren Buffett's
Foreign trade operations between Azerbaijan, Malaysia almost double
WTO expedites selection of DG Azevedo's successor
Iran announces number of enterprises launched in West Azerbaijan Province
Turkey discloses volume of cargo transshipment through Trabzon port
IGB to start automatic welding to speed up construction
Number of COVID-19 recoveries rises in Kazakhstan
EU annual report says Georgia continues to meet visa requirements
Ankara, London ‘very close’ to free trade deal, foreign minister says
Thailand intensifies border control with Myanmar amid concerns of COVID-19
Brazilian Amazon registers record deforestation in June
Final poll shows dead beat in Poland's run-off presidential election
Turkey records 1 003 new daily COVID-19 cases with 23 deaths
Iranian ancient objects to be retrieved from Austria
Hundreds of French women protest against new interior minister
Mali protesters take over state TV building, station goes off-air
All news