Ketchum Pleon Senior Partner: Modern companies’ major mistake not listening to clients

Ketchum Pleon Senior Partner: Modern companies’ major mistake not listening to clients

Azerbaijan, Baku, Aug. 27 / Trend V. Zhavoronkova/

One of the major mistakes of modern companies is not listening to their customers, David Gallagher, Senior Partner and CEO of Ketchum Pleon - global communications consultancy specializing in marketing and corporate communications, issues and crisis management, corporate and social responsibility and public affairs.

"I think all companies make mistake of not really listening what is happening with their customers, their suppliers, their employees or anybody who is interested in their business," Gallagher said in an interview with Trend.

He believes the companies now make mistake of "just talking to themselves".

Even if they listen, they are not actually believing in what they hear and not acting in accordance with it, Gallagher added.

"Doesn't matter whether it is true or not, but if people believe in something you have to respond," he said. "If a company wants to keep doing what it was doing before it has to help people understand it."

Other mistake, in Gallagher's opinion, is that modern companies do not evaluate or measure the result of their activity. He believes that if a company wants to be more successful, it has to do three things - listen, act in accordance with the conclusion of what it has heard and then go back and measure what it has done.

Talking about the tools of being more successful for a company, Gallagher said, that the manager have to attract customers to know who he is.

"So a manager should have some visibility and be creative and now there are so many ways to attract attention," he said.

Also he added that in this regard it is still very important to have good relationship with journalists.

Gallagher also stressed the importance of modern social media.

"I think you have to be committed to attracting attention to your business and to keep your clients and you should not be afraid of asking tough questions, such as "How are we really doing?"," he said.

"I think the most important think you can do is to keep the clients is to listen without fear to what they might say about what you are actually doing."

Gallagher stressed, that as a specialist in the area of Public Relations (PR), he at first has learnt to be very carefull in what he says, because what you say is being repeated.

"Very early in my career I've made a few mistakes, I typed something incorrectly and I think the first lesson that I've learnt is to double check what you write and what you say," he said.

During Gallagher's tenure as, first, CEO of London, and, now, as Chairman of London, the office has been frequently recognized as one of the best places to work in the U.K. by the Financial Times and Sunday Times.

Talking about the ways of achieving this, he said, that the management of the office really thought that making a great work environment will make them more successful and profitable business.

"We actually thought that if we will create a place that people will want to come every day, they will want to do great work, they will want to see their careers flourish and they would actually do better job with clients, so the clients would invest more," Gallagher said.

Azerbaijan's digital infrastructure project to generate Digital Silk Road between Europe, C.Asia
Azerbaijan's digital infrastructure project to generate Digital Silk Road between Europe, C.Asia
IAM Construction LLC to reconstruct facility in Azerbaijan’s Seaside Park
IAM Construction LLC to reconstruct facility in Azerbaijan’s Seaside Park
Iran to construct new seaport making it largest in country
Iran to construct new seaport making it largest in country
Loading Bars
Latest
Exports to Iraq via Mehran crossing top $460m
Turkey passes 10 million mark in COVID-19 vaccinations
Georgian parliamentary committees to hear report on HPP construction
Official representative of Presidential Administration of Azerbaijan thanks Israel for medical assistance - Israel HaYom
UN chief urges countries to adopt special measures, quotas to advance women's equal participation
UK records another 4,712 coronavirus cases
Supreme Court rejects final Trump election challenge
India may start full operations at Chabahar port by May end
Iran profits from gas transmission development
Georgia 1st among best destinations for vaccinated travellers in 2021
Erdogan, Johnson discuss bilateral developments over phone
Electricity consumption in February amounted to 1.6 bln kWh in Kyrgyzstan
U.S. COVID-19 cases surpass 29 mln
Yellen says Biden COVID bill to fuel 'very strong' U.S. recovery
Iran's budget deficit decreases
Iran's Energy Exchange announces products to be on sale on March 9
Africa's confirmed COVID-19 cases pass 3.96 mln: Africa CDC
Syria's President Bashar al-Assad tests positive for Covid-19
Employment in Iran's industrial sector increases
Bulk of Jan.2021 loans to electric energy sector in Azerbaijan issued in foreign currency
Azerbaijan confirms 71 more COVID-19 recoveries
Loading-unloading of cargo in ports of Iran's Gilan Province expands
Iran's power consumption reduced by Omid plan
Iran to inaugurate more projects in free economic zones
Iran has developed steel supply chain - Iranian President
Iran's Securities and Exchanges Organization talks number of investors in capital market
Iran’s Bahar Azadi gold coin price rising
Volume of dry-farming land in Iran increases
Iran's NISOC begins excavations on its territory
Iran’s South Pars Gas Company reveals production data of its refinery
Iran waits for Europeans to comply with the JCPOA - MFA
Iran to make decision whether to open schools after Nowruz holiday
Production of LPG-fueled cars in Iran's interests - Chamber of Commerce
Armenia's war crimes exposed at UN Congress
Azerbaijan sees growth in Jan.2021 transactions via clearing system for small payments
Iran boosts car manufacturing
Spanish La Vanguardia: Return to Azerbaijan's Karabakh after war
Azerbaijan’s export of ferrous metal products down
Turkmenbashi Oil Refineries opens tender for purchase of gasoline
Britain's M&S expands online business to over 100 markets
Dustbin of history - place for former Armenian president Kocharian, 'Karabakh clan' - historian
Khazar Consortium opens tender to purchase cementing unit
Turkey’s food retail chain Migros to bolster gender-equal workforce and greener stores
Iran Mercantile Exchange working to expand sale of goods
Iran reveals COVID-19 data for March 8
Modi to inaugurate Maitri Setu between India and Bangladesh on Tuesday
India's Covid Vaccine Rollout "Rescued The World": Top US Scientist
India pre-eminent partner of US in Indo-Pacific region: Blinken tells Jaishankar
Bachendri Pal to lead all women team aged above 50 in a 5 month long Himalayan expedition
Satellite set for Mar 28 launch will provide near real time images of borders, quick monitoring of natural disasters
Sikh Fighter Pilot Memorial In UK To Honour Indians Who Fought In World Wars
IMF, Georgia review agenda of bilateral cooperation
Iranian President and Irish FM discuss JCPOA
Iran reserves strategic basic goods
Iran’s Rouhani asks for release of frozen assets in Iraqi banks
Iranian parliament approves increase of salaries to aid low incomes
Iran not to allocate Nowruz gasoline quota due to COVID-19
Uzbekneftegaz establishing production of import-substituting products for industrial enterprises
Iran to obtain its funds frozen in Iraq
Georgia opens new enterprise with support of Rural Development Agency
Interest in entrepreneurship growing among women in Azerbaijan
Export of cotton from Azerbaijan greatly increases in Jan. 2021
Mubarek oil&gas production dep’t owned by Uzbekneftegaz to increase natural gas production
Uzbekistan reveals its COVID-19 data for March 8
Iran unveils number of mining facilities put into operation
Japanese businessmen visit Azerbaijan’s Guba genocide memorial complex (PHOTO)
Development of Iran's Siyahmakan oil field launched
Nearly half of non-oil sector taxes in Azerbaijan falls on mobile operator in 2020
Azerbaijan's Azercell reveals number of processed requests in 2020
Azerbaijan's Jan. 2021 imports from EU show increase
Accumulative life insurance market in Azerbaijan grows
Iran capable of building long water transfer pipelines - Iranian VP
Deliveroo launches London IPO after business surges in 2020
Iran to publish final report of the downed Ukrainian jet soon
No direct or indirect relations between Iran and US - Iranian Foreign Ministry
Approval of FATF related bills would increase Iran's export revenue - Iranian Union
Iranian medicine importers awaiting approval of FATF related conventions
Turkey records slight decrease in car exports abroad
Cement exports from Turkey to global markets grow
Azerbaijan shows footage from Zangilan's Garagoz village (VIDEO)
Turkey's revenues from export of grains, legumes to global markets up
Moscow hosts opening ceremony of another 'Gifts of Azerbaijan' stand
Turkmenistan sells diesel fuel, gasoline to number of countries
Baku celebrating International Women's Day (PHOTO)
Kazakhstan's exports to Portugal plummet amid COVID-19
Kazakhstan boosts trade turnover with Lithuania
Oil supply to exceed demand in 2022, says JP Morgan
Georgia sees decrease in COVID-19 cases
Uzbekistan's gold deposit ranks in list of world's biggest gold mines by production
Azerbaijan's digital infrastructure project to generate Digital Silk Road between Europe, C.Asia
U.S. says all options on table for a decision on Afghanistan
Growth rate of agricultural production in Turkmenistan increases
Uzbekneftegaz reveals volume of oil products manufactured in 2M2021
Azerbaijan's First VP congratulates Azerbaijani women on International Women's Day
JP Morgan reveals 2021 oil demand & supply forecasts
Boom in Iran's housing sector create new jobs for local force
JP Morgan says OPEC to boost supply in 2021
OPEC crude output to exceed 30 mbpd in 2022 – JP Morgan
Uzbekistan, India talk mutual phytosanitary permits for agricultural products
Turkmenistan exceeds plan for transport, communication sector
All news