Azerbaijan, Baku / Trend corr I. Khalilova / Azerbaijan Juice Exporters Alliance established in July 2007 has approved its first budget and action plan, Marketing Manager of Azerbaijan Export and Investment Promotion Fund (AZPROMO), Teymur Taghiyev, reported on 23 August. They were approved at the second meeting of the Alliance.
"The budget of the Alliance will be formed at the expense of the grant to be allotted by the German Technical Assistance Society (GTZ) and the membership funds," Taghiyev said.
The action plan envisages the arrangements for 2007 regarding improvement of quality standards and quantity of the products by juice-makers, as well as marketing sides' review of their business, and so on.
The main purpose of juice-makers efforts is to resolve the problems which occurred in juice manufacturing for a long time, with technology standards problem among them. Juice production in Azerbaijan is carried out without modern technologies. A new unified Azerbaijani brand will be introduced soon. Quality mark will indicate the products' correspondence to European standards. The Alliance will deal with marketing and placing of Azerbaijan juices in foreign markets.
Initially the Alliance was established by six leading juice companies (Milk-PRO, Gilan, SAF and so on). Now the list has been expanded to seven.