Azerbaijan, Baku, October 28/Trend, H.Valiyev/
Azerbaijani postal operator Azerpoct Ltd. starts rebranding, the company told Trend on Monday.
According to the agency interlocutor, the work on rebranding is being carried out by Dutch company Guidion. The contract with this company will be signed in the coming days. The rebranding will begin within 10 days of signing the contract.
Guidion Company became a winner of the interest poll earlier announced for formation of a new image of Azerbaijan's postal operator.
The company's task is to work out a marketing strategy for the postal operator, including assessment of its demands on new financial products.
Some $130,000 will be spent on the aims from grant funds of the State Secretariat for Economic Affairs (SECO).
The main purpose is to provide support in determining a new brand strategy for the operator as part of its marketing and sales development. In this context, it is planned to strengthen the capacity of Azerpoct Ltd. in the spheres of market research and planning, communications and media planning.
For the pilot area for which Shirvan was selected, it is planned to prepare and implement a rebranding campaign within three months. Seven post offices operate in this region of Azerbaijan.