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Banks integrating more artificial intelligence technologies into their apps

Economy Materials 26 May 2021 10:35 (UTC +04:00)
Banks integrating more artificial intelligence technologies into their apps

BAKU, Azerbaijan, May 26

By Sadraddin Aghjayev - Trend:

The development of chatbots and voice assistants will gain momentum along with the development of technologies, Dmitry Satin, founder and CEO of Russian USABILITYLAB LLC, told Trend.

According to Satin, voice interfaces are natural for users, as it’s easier for them to say than to type something.

He said that the chat-bots and voice assistants provide an answer instantly when it’s needed, and solve the client's problem, provided that the request was correctly recognized.

"To attract new customers, you need to accompany and provide support when getting to know the system, because it is difficult to enter a large product yourself from scratch,” the CEO added. “The user path should be obvious and understandable because the client already comes with some familiar patterns in using the interface. So this should be taken into account and applied, and then the interface of the banking application will be easier to master.”

Besides, according to him, apps should aim for relevant offers and content for the client.

"Since a bank collects a large amount of personal data about the client, it's necessary to analyze it and offer the most suitable products and tariffs. As for the customization of interfaces, the user should have freedom of choice,” Satin further said. “Someone may want to close all unnecessary products on the screen, someone customizes the interface icons, or a special treatment may be important for someone. These settings don’t cover all the needs, but they help to adapt the application for a specific user, which increases the value of the product.”

Speaking about the inclusiveness of mobile banking, he noted that a person should provide his own needs, without the help of third parties, especially in financial matters, so the products should be convenient and accessible to absolutely everyone.

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Follow the author on Twitter: @agdzhaev

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