BAKU, Azerbaijan, April 13. Georgia is among the leaders in the world in terms of contactless payments, Senior Director, Visa Country Manager for Caucasus Region Diana Kiguradze told Trend.
According to Kiguradze, nine out of ten payments in the country are made by non-contact technology through Visa cards.
“Georgia retains a strong position in terms of openness to innovations in the country. Georgia chose the way to development, digitization, cashless economy a very long time ago. At Visa, we witness that our small region has big potential to drive innovative technologies,” the country manager said.
Kiguradze noted that over the last two years, amid the COVID-19 pandemic, Georgia’s business was able to transform digitally. Businesses have moved online, brand strategies were adapted to the new realities, and in general, the demand for digitalization has increased, and the area of non-contact payment functionality has expanded.
In this context, the pandemic enabled Visa to create more opportunities to facilitate money movement, support, and boost small and medium enterprises (SMEs) as the driving force of Georgia’s economy, Kiguradze said.
“We have helped to smooth the online transformation process by launching a global campaign - Where You Shop Matters. Through this promotion, we supported local businesses to operate and sell the products in a nonstop regime,” she added.
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