BAKU, Azerbaijan, October 24. Of the total number of Internet users, 43 percent use ad blockers, said Barış Aldanmaz, head of Tik Tok's Global Business Solutions Department for Türkiye, Azerbaijan, Central and South Asia, Trend reports.
He made the remark during the presentation of the “TikTok for Business” platform in Azerbaijan.
“43 percent of internet users use ad blockers. Members of Generation Z largely ignore advertising messages or deliberately bypass them by not perceiving the content of the ads. This raises questions about the effectiveness of traditional advertising strategies for younger audiences, who are increasingly using tools to block content or simply avoid interacting with ads,” he said.