Azerbaijan, Baku, Oct.22 / Trend A. Yusifzade /
The Young & Rubicam advertising agency has officially announced the opening of the company's branch in Azerbaijan in partnership with the ADVERT agency.
"The company's turnover is one billion dollars. We believe that the joint efforts of Young & Rubicam and the Banner advertising agency, which we believe is the best, can give rise to the development of creative component of the advertising business in Azerbaijan," Young & Rubicam Advertising executive director Hamish Maklenan said in a press conference in Trend Agency.
Maklenan said cooperation should be a guarantee of customers' success. Agency Young & Rubicam has successful experience of development of agencies and this is the first western company, which started its activity in China 25 years ago.
"In terms of world globalization, one of the types of our company's activity is familiarizing the Azerbaijani customers with goods in China's markets and vice versa," Hamish Maklenan said.
"The company successfully participates in the Russian market over 20 years and we are confident in the success of our cooperation in the Caucasus," Yuri Pashin, the president of a group of companies in Russia said.
ADVERT Company was established on the basis of the Banner advertising agency, which later developed into a group of companies, and started its independent activity in the advertising market in Azerbaijan in 2006.
After signing affiliate agreement with Young & Rubicam Brands, the agency formally represents Young & Rubicam's interests and other creative structures WWP in the Transcaucasus.
"Thanks to experience and tools of such a successful global network, as Young & Rubicam, Azerbaijan's ancient culture, enriching by modern experience, takes another step in its creative development," BANNER group of companies head Mehraj Mahmudov said.
Agency Young & Rubicam was founded by Raymond Rubicam. Currently, it is one of the world's leading advertising and news agencies in the development of creative solutions, holding research of consumers and marketing communications. The agency has 195 offices in 98 countries. Young & Rubicam Brands is included in the world's largest advertising and communications holding WPP Group and is the largest agency in the holding. The agency employs more than 15,000 people.