Azerbaijani official: Television channel's material needs oppose society's
Azerbaijan, Baku, April 21 / Trend M.Aliyev /
Azerbaijani Presidential Administration Social and Political Department head Ali Hasanov said exemplary members of society should be shown on television channels to educate future generations in the spirit of national traditions and values.
"Despite efforts by the National Broadcasting Council of Azerbaijan (NBCA), the material needs of television channels run counter to the needs of society in a market economy. Television is an institution that acts as a leading tool for social life in all countries. If we want to see future generations grow in terms of their national spiritual values, if we want to see them adhering to the Azerbaijani mentality, if we want to progressively improve the standards of public conduct, then we must engage the most exemplary members of society in television and radio activities," he said today at the scientific and theoretical conference on "E-Media: Government Regulation and Public Scrutiny."
If the viewer sees mugam singers and journalists on television, then they play an influential role in his development.
"But are they really a good example? Analysis shows that they are not. Today, however, one cannot directly impact TV," he said.
NBCA Chairman Nushirevan Maharramli said 14 regional TV stations and 13 radio channels operate in Azerbaijan.
"The situation in Azerbaijan's television and radio space seriously concerns the public. From the first day of its establishment, the council has set the goal to solve problems not by administrative means, but rather on terms of mutual consent. Currently, the quality of transmission is the most urgent problem. If, after last year's negotiations, the situation changed for the better, the monitoring carried out in February, March, and April this year, showed a growth in the number of shows. The number of programs revolving around scandals has increased. The sophistication of television presenters is also low. We would like to over 50 percent of the movies broadcast on TV to have been produced locally," Maharramli added.
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