Partnership agreement signed between Procter & Gamble, AFFA (PHOTO/VIDEO)

Partnership agreement signed between Procter & Gamble, AFFA (PHOTO/VIDEO)

Baku, Azerbaijan, Oct. 2


"Football is one of the most popular types of sport and plays an immense role in the healthy growth of the young generation. As the government encourages the development of football in Azerbaijan, it is important to also get the support of well-known companies like P&G to create awareness among citizens on football. Therefore, we highly appreciate Procter & Gamble that has at least one product in almost every house in Azerbaijan, for supporting the Azerbaijani football,“ said Elkhan Mammadov, Azerbaijan Football Federations Association (AFFA) General Secretary at the signing ceremony of Procter & Gamble and AFFA partnership agreement which took place on October 1st at Baku Olympic Stadium with the participation of P&G Caucasus General Director Deger Kurtaslanoglu, the trainer of the National Football Team of Azerbaijan Gurban Gurbanov, team members and media representatives.

It was noted at the event that the contract would cover the UEFA National League and European Championship qualifying games. AFFA General Secretary said that our national team playing in Group D of the UEFA Nations League is vigorously preparing for upcoming games. The Azerbaijani national team will meet with Malta on October 14, and with Faroe Islands teams on November 17. "Every support given to us makes us stronger and we are grateful to everyone who is with us," said Elkhan Mammadov.

General Director of Procter & Gamble Caucasus, Deger Kurtaslanoglu said that the partnership between P&G and AFFA is dedicated to P&G’s 20th anniversary of presence in Azerbaijan.

"Over the past 20 years, P&G has made a great contribution to Azerbaijan's economic life. However, we have not limited our contribution to only economy, but also focused on improving lives of our people through corporate responsibility and community impact projects, as well as meaningful partnerships. Supporting sports is an important part of our community impact vision where we focus our efforts on health and hygiene programs where we can make the biggest impact. For us, a healthy society is associated with a large number of children and youth growing up with sport. We intended to endorse this idea by supporting our team at the 2012 London Olympic Games, being an official partner of the First European Games in 2015, and by supporting the Azerbaijan National Olympic team in the 2017 Islamic Solidarity Games. Our goal in partnership with the Association of Football Federations of Azerbaijan is to encourage sports among young people. Within the partnership, we will produce and launch TV commercials for our Gillette and Head & Shoulders brands with the participation of our football players. In addition to supporting the national team, these commercials will promote football even more widely,” said P&G Caucasian General Director.

Regarding another reason for the partnership with AFFA, Deger Kurtaslanoglu said: "Many of our products help to solve problems that arise in everyday life of people and create a sense of self-confidence in them. We are the official self-confidence partner of the National Team of Azerbaijan. Because all victories are based on self-confidence. You can win the most difficult fights by being so confident in yourself. We wish our national team success and victory”.

P&G serves about 5 billion consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Head & Shoulders®, Always®, Pantene®, Fairy®, Blend-a-med®, Oral-B®, Gillette® and Safeguard®. The P&G community includes operations in approximately 70 countries worldwide. For more information, please visit

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